What was once considered the limited domain of environmental and social activists has grown to become an established force in the capital markets that should be ignored at your own risk. The space is expanding and evolving at an accelerating rate, and this trend shows no signs of turning. Over the past few years, we have seen unprecedented asset flows into ESG, SRI, and Impact Investing strategies; at last count, more than $8.6 trillion in assets were invested in some kind of socially responsible or impact-focused investment strategy.
Patagonia is no stranger to bold Purpose marketing campaigns. From “Don’t Buy this Jacket” to “100% for the Planet,” this is a brand that is not afraid to take a risk to stand up for what it believes in. This week, we saw the company take its boldest stance yet, not only directly calling out the President of the United States for “an illegal move” but also announcing it will sue the administration. Yet, for those who track the company, this endeavor should not come as a huge surprise – in fact, the latest announcement is just the next phase of a multi-year consumer engagement campaign, calling on its informed, loyal consumer base for support.
If your K-12 school district or community college could reduce energy costs and steer those savings to educational improvements, wouldn’t you jump at the chance? California’s Grossmont Union, Poway Unified, Mountain View Los Altos and Visalia Unified are just a few of the districts that have tapped into energy storage to shrink their electrical bills. They are now serving as beacons to others.