The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
FSG and the Shared Value Initiative are pleased to announce that former Gap Inc. executive Bobbi Silten will lead the Initiative as Managing Director, effective July 30, 2018.
Station Houston, Houston’s hub for technology and innovation, has partnered with Bechtel, one of the world’s most respected engineering, construction, and project management companies. The partnership focuses on enhancing opportunities by mentoring and engaging with local entrepreneurs regarding EPC industry challenges.
This summer, the JetBlue Foundation has partnered with the Organization of Black Aerospace Professionals (OBAP) to host seven Aviation Career Education (ACE) Academy summer camps for future aviators. Thanks to a grant from the JetBlue Foundation, OBAP was able to bring the program to additional cities this year. The camps were held in seven different locations – New York, Boston, Orlando, Fort Lauderdale, Long Beach, Puerto Rico and the Virgin Islands.
Creative approaches to advance the 17 Sustainable Development Goals (SDGs) are being jointly developed at the national level by multi-stakeholder partners.
Humanity is currently using nature 1.7 times faster than our planet’s ecosystems can regenerate. On August 1, humanity will have used nature’s resource budget for the entire year, according to Global Footprint Network, an international research organization that has pioneered the Ecological Footprint resource accounting metric. Since the world went into ecological overshoot in the 1970s, D-day of August 1 this year will be the earliest.
iCause is proud to announce a sponsorship and advertising solution for a fraction of the normal cost. Not only can companies advertise with iCause, end users can also earn rewards for redemption with Amazon by engaging with events, worldwide. iCause provides access to millions of people on its event platform, making this the perfect opportunity for companies seeking to build their audience and increase engagement.
In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
