CSR Communications and Measuring Success: Q&A with Susan McPherson, Founder and CEO, McPherson Strategies, LLC

If you attended the CECP Summit last month you had the chance to hear from serial connector, cause marketer, and corporate responsibility expert Susan McPherson. We are pumped to have the opportunity to interview her for the Versaic Blog as well.

Aimia Shares Data Expertise With Non-Profits

Data is a valuable tool to help non-profit organizations reach their goals. But mining and analysing huge amounts of data can be challenging and requires skilled professionals. But the effort pays off and the benefits can make the effort well worthwhile.

Diving Into Coding: A Summer Well Spent

While many of us look to summer as a time to take a break and slow down, young women across the country are doing just the opposite. Over 1,500 girls across the country will spend their summer challenging their minds and gearing up for jobs of the future with Girls Who Code, a national non-profit that seeks to inspire, educate and equip girls with technical skills for the 21st century.

Brand Support for Sustainable Development Goals is Rising, Reveals 3BL Media Study

The United Nation’s sustainable development goals (SDGs) have sparked corporate and nonprofit communications activities that are growing each month, according to an analysis we’ve just conducted here at 3BL Media.

GRI New Global Reporting Standards Released

New global reporting standards released by the Global Reporting Institute aim to make sustainability reporting easier for companies worldwide.

Senate to Move Forward on TSCA Reform Next Week

The version of the TSCA Reform bill (TSCA Modernization Act of 2015) currently pending the Senate’s vote was initially blocked from fast passage in the Senate due to Senator Rand Paul’s single objection.

Video – What Will We Build Today?

Strategy Alert: Pros Focus on a Cause, Follow Trends to Maximize Impact

Staying ahead of the curve and in the know isn’t optional for world-class marketers. It’s the reason brain trusts like the Cause Marketing Forum fill massive hotel ball rooms with corporate CMOs, nonprofits and communicators eager to create the next movement that awes consumers and changes the world for the better.

Vodafone Group Plc Sustainable Business Report 2015-16

Vodafone Group Plc has published its first report under its new sustainable business strategy, which sets out to ensure an even closer alignment between the organisation’s core commercial goals and the maximum possible social and economic benefit achievable as a consequence of those goals.

Data Analytics is Key to Developing a Long-Term Smart City Roadmap

Communities that were “first movers” in the smart city arena are ending their test phases and expanding to a second phase, yet it is clear that communications technologies and data analytics should be adopted to help lay the groundwork for a broader roadmap.

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