The Great Bud Light River Run came to the Seattle and Portland areas in late August with local volunteers removing litter and, after their respective cleanup events, enjoying the outdoors of the Great Northwest.
Hurricane Harvey made landfall a week ago but the damage it leaves behind will not dissipate so quickly. The storm is a one-in-1,000 year rain event, dumping 24.5 trillion gallons of rain and displacing countless individuals in its wake. As relief workers begin to grapple with the scale of the disaster, the cry for help is urgent and widespread. This call extends to companies who are stepping up by providing money, in-kind donations and solutions. Although the list of companies providing support is extensive, with major companies like Walmart, Verizon and Amazon pledging large cash donations, here, we have highlighted a few unique activations.
HanesBrands announced today that it is donating more than five trailer loads of underwear and activewear to assist victims of flooding from Hurricane Harvey in Texas and the Gulf Coast. Hanes is partnering with nonprofit charity Delivering Good and North Carolina-based transportation company Glen Raven Logistics to get the more than 1 million items of underwear, socks, intimate apparel, T-shirts and activewear fleece valued at more than $2 million to flooding victims.
The Consumers Energy Foundation is assisting two men training to become utility line workers as the second-year recipients of a scholarship honoring an employee killed on the job in 2012.
As Texas continues to face unprecedented flooding caused by Hurricane Harvey, FCA US LLC and the FCA Foundation have partnered with disaster relief organizations to support residents and communities affected by the storm. The FCA Foundation, the charitable arm of FCA US, announced a total of $200,000 in grants to three disaster relief organizations that provide resources in communities across the country.
In the wake of Hurricane Harvey’s impact and devastation in parts of Texas, Bacardi U.S.A, Inc. announced today its contribution of up to $100,000 to support its business partners and others affected by the storm.
Subaru of America, Inc. announced today its donation of $100,000 to support those affected by Hurricane Harvey in Texas and Louisiana, through its ongoing support of the American Red Cross. As a platinum member of the American Red Cross Ready 365 Giving Program, Subaru already contributes $100,000 annually to support Red Cross’ proactive response to disaster relief efforts.
Habitat is deploying Mobile Response Units and Disaster Corps volunteers to the region to begin rapid assessments as flood waters recede. There are about 30 local Habitat for Humanity offices throughout the parts of southeast Texas and southwest Louisiana affected by the storms. With their help, Habitat for Humanity International is assessing the shelter and housing needs in areas impacted by Hurricane Harvey and developing response options.
In addition to long-term housing repair and construction, Habitat’s response will include organizing volunteers and resources to help with the cleanup and mucking out homes damaged by wind and flood waters.
For several years, corporate social responsibility (CSR) advocates have suggested that companies will lag on solving their environmental and social challenges, putting them at risk – unless CSR is integrated into the company instead of cast aside in a silo. To that end, Campbell Soup Company is one firm that stands out for making CSR critical to both its overall strategy and brand value.
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