Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.
in support of the SickKids Herbie Fund, Scotiabank announced a new $1 million donation to support Phase Two of the SickKids-Caribbean Initiative, a project with a goal of helping to build a sustainable program to diagnose and treat paediatric cancer and serious blood disorders in the Caribbean. The initiative – in which Scotiabank is recognized as the Telemedicine Partner – connects doctors at The Hospital for Sick Children (SickKids) in Toronto with doctors in six countries in the Caribbean to help improve – and in many cases, save the lives of young people.
The Detroit Regional Chamber’s 39th annual Mackinac Policy Conference is shining a spotlight on the major opportunities that our state is embracing. New political leadership at the state level and rapid evolution in our state’s automotive and high-tech industries make this a perfect time to focus in on Michigan’s priorities and future.The Mackinac Policy Conference brings people together from all walks of life. Currently, we are operating under a split government following a contentious election. The umbrella of "One Michigan" creates paths to prosperity for families and businesses to grow and thrive. When we bring Michigan together, there is nothing we can’t solve.
The three pillars of this year’s conference speak to those shared values and celebrate all that Michigan has to offer.
Pro Bono Perspectives host and Common Impact CEO Danielle Holly speaks with Susan Portugal, SVP and Environmental, Social and Governance (ESG) Director at Bank of America, who reflects on the challenges and excitement of integrating social purpose into existing business structures.
Santa Clara County is one of the wealthiest counties in the United States, yet it has the 3rd highest rate of chronic homelessness. This statistic is a stark reminder that homelessness does exist in our backyard. Destination: Home’s work is predicated on the Housing First model, aimed at getting homeless individuals and families into housing quickly, and then providing sustainable support systems built for long-term success. With support from Cisco beginning in 2018, Destination: Home launched the Supportive Housing and Innovation Fund to enable the private sector to strategically and seamlessly partner with local government, leverage public funding, and share in a joint approach to prevent and end homelessness.
Data company Splunk kicked off its first company-wide giving campaign with a modest budget. The result? Engaging 61% of their workforce across 33 global offices—and double the donation dollars that went to support 1,300 causes!
With the rapid development and change we are experiencing in cities and communities, the cost of living is increasing. This is leading to unaffordable and unstable housing situations, which can go hand-in-hand with financial instability, especially when a large chunk of your paycheque goes to housing.
It is estimated that nearly one-third of wealth inequality in the United States can be explained by the financial-knowledge gap1 – the distance between one’s financial goal, such as buying a first home or planning for retirement and knowing the right choices that need to be made to get there. As products and services evolve during the digital age, knowing which choices to make can be more complicated.
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Purpose 360 Podcast is a masterclass in unlocking the potential of social purpose to ignite business and social impact. Hosted by Carol Cone, CEO of...
