As brand activism becomes commonplace – even expected – it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.
Enter Nike and Colin Kaepernick, with a contentious new campaign and profound tagline: “Believe in something. Even if it means sacrificing everything.” As swooshes burn, #boycottnike takes over social feeds, memes proliferate, and thought pieces ignite conversation, one might wonder: Why, Nike, why?
Eric Miller’s job brought him to Detroit in 2012, but he brought more to the city than just his family.
Launched in 2013, The Lawn Academy provides Detroit-area boys and girls, ages 11-19, a six-week college immersion program in partnership with Wayne County Community College District (WCCCD).
JetBlue, Puerto Rico’s largest airline, has unveiled its latest special livery, which is dedicated to “La Isla del Encanto.” The Airbus 320 aircraft – tail N779JB - is named “Bluericua,” blending JetBlue’s brand with the affectionate name for people of Puerto Rican descent. This custom-designed livery is inspired by JetBlue’s admiration for Puerto Rico’s dynamic culture, stunning beauty and the passionate spirit of its community.
“Bluericua is our way of celebrating Puerto Rico’s resiliency and its culture. There is so much that Puerto Ricans can be proud of, and our crewmembers did a great job of identifying those prominent symbols that represent the island’s rich culture, heritage and natural beauty,” said Marty St. George, JetBlue’s executive vice president of commercial and planning.
As Australia’s homegrown cruise line and a major purchaser of Australian strawberries, P&O Cruises is joining guests in backing Australia’s strawberry producers during the current challenging period. A special ‘strawberry fair’ is being held across all five ships in the P&O fleet this weekend with guests having the choice of a wide selection of strawberry desserts on display in the Sugar Bar in the ships’ Pantry food outlet.
Following historic flooding and devastation in North Carolina in the wake of Hurricane Florence, Smithfield Foods, Inc. is donating 480,000 servings of protein through its Helping Hungry Homes® initiative to two local food banks and has committed $100,000 to the American Red Cross to support ongoing disaster-relief and recovery efforts in the state.
We are thrilled to welcome Gary Levante, Vice President of Corporate Responsibility at Berkshire Bank to Pro Bono Perspectives. Gary leads community engagement and sustainability for Berkshire Bank and under his leadership, Berkshire has earned more than two dozen accolades for its work, recently highlighted by a 100% participation rate in its corporate volunteer program.
In a combined effort to advance its employees’ health and well-being and continue its longstanding support of Children’s Hospital Los Angeles (CHLA), AEG – the world’s leading sports and live entertainment company – raised more than $60,000 for CHLA through its involvement with the Nautica Malibu Triathlon on Sunday, Sept. 16 in Malibu, Calif.
FedEx Cares is our global community engagement program and one way we connect people and possibilities.We support nonprofit organizations working to...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
