Philanthropy & Cause Initiatives

Game On: Real Madrid Summer Tour Returns to U.S.

Abbott

Philanthropy & Cause Initiatives

Whirlpool Corporation Employees Help Improve Homes and Lives in Colombia

Whirlpool Corporation

Philanthropy & Cause Initiatives

The Buzz Around the ScottsMiracle-Gro Beehives

ScottsMiracle-Gro

The Global Clean Water Crisis -- PepsiCo Expands Its Safe Water Program

People want to drink clean water even more than they want to breath clean air. So it’s a good thing that almost 3 billion people have gained access to clean water over the last 25 years. But current water use, population growth and the effects of climate change have caused two-thirds of the global population – about 4 billion people – to live under conditions of severe water scarcity at least one month of the year. Some of this scarcity has led to violence and conflict, especially in Africa, Southern Asia and the Middle East.

Carnivorous Plant Inspires Sustainable Mosquito-Control Device

Nature-inspired mosquito-control device from Cornell team is finalist in the Biomimicry Global Design Challenge.

Using Roads to Make Power and Toilet Paper

A highway in Georgia is being used as an experiment to try out alternative uses for roads.

AEG and BET Host Sixth Annual BET Experience Youth Program

Since the inception of BET Experience at L.A. LIVE in 2012, AEG, the world’s leading sports and live entertainment company and BET Networks have provided more than 300 students throughout the greater Los Angeles area with an in-depth look at the entertainment industry and behind-the-scenes access to the BET Experience at L.A. LIVE and the BET Awards through the BET Experience Youth Program.

Gilead Supports AIDS Walk San Francisco

This year, Gilead sponsored @aidswalksf, the largest #AIDS fundraising event in Northern California. 10,000 people participated in the 10k walk, and raised more than $1.8 million to benefit HIV/AIDS support organizations in the Bay Area.

Northern Trust Releases Corporate Social Responsibility Report

Northern Trust (Nasdaq: NTRS) announced the release of its eighth Corporate Social Responsibility (CSR) report. The latest report outlines key priorities for governance, citizenship and operations, employees, shared values and sustainable products / services. The report highlights achievements during the fiscal year ending December 31, 2017.

Amplifying the Call for Help

To truly make a difference during a disaster, we know providing information — from the latest weather updates and best evacuation routes to tips for people staying in place — is just step one. Step two is action. Our 2017 news coverage emphasized the magnitude of the challenges faced by people in affected areas. It also helped mobilize citizen action as we connected viewers with relief organizations offering financial and logistical aid.

Opening the nation’s eyes to the dire circumstances, infrastructure damage, and human struggle was vital to rallying support.

The Case for Cause Marketing

Understand the difference between cause marketing and other CSR efforts, so you are prepared to build a sound strategy that complements your other corporate responsibility activities.

Reporting Live from Where News Happens

Even before Hurricane Maria touched down in Puerto Rico in September 2017, many feared the damage would be enormous. When the storm reached landfall, those fears were confirmed, and it was obvious that people’s lives on the island would be changed forever.

Seeing the devastation firsthand, our NBC News teams knew that covering the story piecemeal from afar wasn’t going to be enough — the story was too big and too important. As we do whenever major news stories hit, we embedded ourselves on the ground to help audiences understand what was happening on an island literally in the dark.

Hallmark Responds in Times of Need: Disaster Relief 2017

Responding to the devastation caused by Hurricane Harvey, Hallmark matched employee donations to the American Red Cross of $35,000 at its headquarters in Kansas City, Missouri, and $4,000 at Crayola in Easton, Pennsylvania. Additionally, Hallmark Gold Crown stores across the U.S. accepted donations from their valued consumers through year-end, totaling $28,000 for the Red Cross.

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