Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners.
To truly make a difference during a disaster, we know providing information — from the latest weather updates and best evacuation routes to tips for people staying in place — is just step one. Step two is action. Our 2017 news coverage emphasized the magnitude of the challenges faced by people in affected areas. It also helped mobilize citizen action as we connected viewers with relief organizations offering financial and logistical aid.
Opening the nation’s eyes to the dire circumstances, infrastructure damage, and human struggle was vital to rallying support.
Understand the difference between cause marketing and other CSR efforts, so you are prepared to build a sound strategy that complements your other corporate responsibility activities.
Even before Hurricane Maria touched down in Puerto Rico in September 2017, many feared the damage would be enormous. When the storm reached landfall, those fears were confirmed, and it was obvious that people’s lives on the island would be changed forever.
Seeing the devastation firsthand, our NBC News teams knew that covering the story piecemeal from afar wasn’t going to be enough — the story was too big and too important. As we do whenever major news stories hit, we embedded ourselves on the ground to help audiences understand what was happening on an island literally in the dark.
Responding to the devastation caused by Hurricane Harvey, Hallmark matched employee donations to the American Red Cross of $35,000 at its headquarters in Kansas City, Missouri, and $4,000 at Crayola in Easton, Pennsylvania. Additionally, Hallmark Gold Crown stores across the U.S. accepted donations from their valued consumers through year-end, totaling $28,000 for the Red Cross.
A family frantically climbs onto an air mattress to escape their flooding home, their precious belongings floating around them. Water levels rise by the hour. Precipitation falls with force. Dams release water. Relief seems nowhere in sight.
That’s how some of our customers and employees experienced Hurricane Harvey, when historic rainfall was unleashed on southeast Texas during the four days the storm stalled there.
But when Harvey was still just a tropical storm developing in the Gulf of Mexico, our Comcast team in Texas was already preparing for possible disaster. They worked hard to establish communications with local governments, employees, customers, and the community at large. Their planning and strategies set a new standard for disaster response throughout Comcast NBCUniversal.
No Barriers Warriors and Wells Fargo & Company (NYSE: WFC) today announced the team of 12 veterans with disabilities selected to participate in the 2018 Warrior Strong: The Journey Continues expedition. This year’s expedition to Mount Whitney in California’s Inyo National Park is scheduled for Sept. 5–13 with a summit attempt scheduled for Sept.11.
In our 2017 Sustainability Report, we demonstrate how our unwavering commitment to safe, responsible and sustainable mining underpins every facet of our business. From our initial community outreach before a mine is built to our meticulous reclamation and rehabilitation practices post-closure, we strive to build lasting, mutually-beneficial relationships, drive innovation, improve safety performance and minimize our environmental footprint. Brent Bergeron, Executive Vice President, Corporate Affairs and Sustainability, reflects on 2017’s developments and initiatives, and how we are generating enduring value for and with local communities.
On June 11, Paraguay became the first country to be certified malaria-free by the World Health Organization (WHO) in more than 40 years. This is the latest in a series of triumphs for global efforts to combat infectious diseases. In December, the Global Polio Eradication Initiative reported a 99 percent reduction in annual polio cases since 1988. Between 2000 and 2016, the WHO estimates that new HIV infections fell 39 percent and, although still a leading cause of death worldwide, tuberculosis claimed 53 million fewer lives due to better diagnosis and treatment.
As the Airline Fire raged along Coalinga Hernandez Road and Airline Highway in San Benito County in early June, Paige Adam, 24, was part of the Camarillo 22 fire crew. For one week, she worked the fire, line-cutting, doing hose lays and conducting mop-up procedures in 24-hour shifts.
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