Philanthropy & Cause Initiatives

MK5K 2025: Canada Laces Up for a Cause

Mary Kay

Philanthropy & Cause Initiatives

Direct Relief Surpasses $2 Billion in Aid to Ukraine

Direct Relief

AEG and BET Host Sixth Annual BET Experience Youth Program

Since the inception of BET Experience at L.A. LIVE in 2012, AEG, the world’s leading sports and live entertainment company and BET Networks have provided more than 300 students throughout the greater Los Angeles area with an in-depth look at the entertainment industry and behind-the-scenes access to the BET Experience at L.A. LIVE and the BET Awards through the BET Experience Youth Program.

Gilead Supports AIDS Walk San Francisco

This year, Gilead sponsored @aidswalksf, the largest #AIDS fundraising event in Northern California. 10,000 people participated in the 10k walk, and raised more than $1.8 million to benefit HIV/AIDS support organizations in the Bay Area.

Northern Trust Releases Corporate Social Responsibility Report

Northern Trust (Nasdaq: NTRS) announced the release of its eighth Corporate Social Responsibility (CSR) report. The latest report outlines key priorities for governance, citizenship and operations, employees, shared values and sustainable products / services. The report highlights achievements during the fiscal year ending December 31, 2017.

Amplifying the Call for Help

To truly make a difference during a disaster, we know providing information — from the latest weather updates and best evacuation routes to tips for people staying in place — is just step one. Step two is action. Our 2017 news coverage emphasized the magnitude of the challenges faced by people in affected areas. It also helped mobilize citizen action as we connected viewers with relief organizations offering financial and logistical aid.

Opening the nation’s eyes to the dire circumstances, infrastructure damage, and human struggle was vital to rallying support.

The Case for Cause Marketing

Understand the difference between cause marketing and other CSR efforts, so you are prepared to build a sound strategy that complements your other corporate responsibility activities.

Reporting Live from Where News Happens

Even before Hurricane Maria touched down in Puerto Rico in September 2017, many feared the damage would be enormous. When the storm reached landfall, those fears were confirmed, and it was obvious that people’s lives on the island would be changed forever.

Seeing the devastation firsthand, our NBC News teams knew that covering the story piecemeal from afar wasn’t going to be enough — the story was too big and too important. As we do whenever major news stories hit, we embedded ourselves on the ground to help audiences understand what was happening on an island literally in the dark.

Hallmark Responds in Times of Need: Disaster Relief 2017

Responding to the devastation caused by Hurricane Harvey, Hallmark matched employee donations to the American Red Cross of $35,000 at its headquarters in Kansas City, Missouri, and $4,000 at Crayola in Easton, Pennsylvania. Additionally, Hallmark Gold Crown stores across the U.S. accepted donations from their valued consumers through year-end, totaling $28,000 for the Red Cross.

Stronger, Better: A Year of Disaster and Resilience

A family frantically climbs onto an air mattress to escape their flooding home, their precious belongings floating around them. Water levels rise by the hour. Precipitation falls with force. Dams release water. Relief seems nowhere in sight.

That’s how some of our customers and employees experienced Hurricane Harvey, when historic rainfall was unleashed on southeast Texas during the four days the storm stalled there.

But when Harvey was still just a tropical storm developing in the Gulf of Mexico, our Comcast team in Texas was already preparing for possible disaster. They worked hard to establish communications with local governments, employees, customers, and the community at large. Their planning and strategies set a new standard for disaster response throughout Comcast NBCUniversal.

No Barriers Warriors, Wells Fargo Announce the ‘2018 Warrior Strong: The Journey Continues’ Team

No Barriers Warriors and Wells Fargo & Company (NYSE: WFC) today announced the team of 12 veterans with disabilities selected to participate in the 2018 Warrior Strong: The Journey Continues expedition. This year’s expedition to Mount Whitney in California’s Inyo National Park is scheduled for Sept. 5–13 with a summit attempt scheduled for Sept.11.

Community Engagement Q&A with Brent Bergeron, EVP, Corporate Affairs & Sustainability

In our 2017 Sustainability Report, we demonstrate how our unwavering commitment to safe, responsible and sustainable mining underpins every facet of our business. From our initial community outreach before a mine is built to our meticulous reclamation and rehabilitation practices post-closure, we strive to build lasting, mutually-beneficial relationships, drive innovation, improve safety performance and minimize our environmental footprint. Brent Bergeron, Executive Vice President, Corporate Affairs and Sustainability, reflects on 2017’s developments and initiatives, and how we are generating enduring value for and with local communities.

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