Research & Reports

2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study

Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year's holiday season.

Research & Reports

Leidos Posts 15th Annual Sustainability Report

Leidos recently posted its 15th annual sustainability report detailing the company’s continued sustainability journey.

Research & Reports

Enabling Business Contributions to the Global Biodiversity Framework

The Kunming-Montreal Global Biodiversity Framework (GBF) (also known as "The Biodiversity Plan") was adopted in Montreal in December 2022 under the Convention of Biological Diversity (CBD) at its fifteenth Conference of Parties (COP15) and consists of four overarching goals.

Research & Reports

Getting Connected: Digital infrastructure Overhaul Sparks 280,000 Jobs Nationwide, Finds GoDaddy and UCLA

Job creation due to digital infrastructure investment skyrocketed since the start of the pandemic. Recent data from GoDaddy and UCLA Anderson Forecast shows that digital infrastructure improvement created 280,000+ jobs nationwide - equivalent to the population of Reno.

Research & Reports

End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends

For years, word-of-mouth has played a critical role in the marketing success of small businesses. New data from GoDaddy suggests that recommendations from friends, family and co-workers are being replaced by influencers in terms of importance to younger consumers.

Research & Reports

How 13 Cotton Programs, Cascale Collaborated on New Higg MSI Cotton Data Methodology

In her latest blog, Kaley Roshitsh, Cascale's editorial director, discusses Cascale's collaboration with 13 cotton programs and industry stakeholders to update the Higg MSI cotton methodology.

Research & Reports

Understanding CSRD and Double Materiality

This week’s ESG Talk episode features Michael Littenberg and Marc Rotter of Ropes & Gray, one of the world's premier law firms with over 1,500 attorneys worldwide. The duo joins Andie Wood to discuss the complexities of the Corporate Sustainability Reporting Directive (CSRD).

Research & Reports

Nearly 1 in 3 Consumers Find Paying Return Shipping More Annoying Than Jury Duty

A new survey by GoDaddy set out to uncover how much convenience is worth to consumers. It turns out, the answer is not very much.

An overwhelming majority (80%) of 1,500 U.S. consumers surveyed in September say cost savings is more important than convenience.

Research & Reports

What Matters to Small Businesses on Election Day

With the number of small businesses on the rise, entrepreneurs represent an important voting block as November 5 approaches. According to the U.S. Department of the Treasury, the U.S. registered more than 430,000 small business applications monthly in 2024; 50% more than in 2019.

Research & Reports

ALDI South Group’s Approach to CSDDD

In this week’s episode of ESG Talk, Anke Ehlers, managing director of international sustainability at ALDI SOUTH Group, joins Workiva’s Andie Wood to discuss the complexities of the Corporate Sustainability Due Diligence Directive (CSDDD).

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