Corporate Pro Bono Is Evolving - Are You? | Taproot Foundation's Advisory Services Summer Newsletter

When Taproot got its start as an organization in 2001, we used to say "Pro bono isn't just for lawyers." We were determined to prove that we could power the nonprofit sector with other forms of corporate expertise, like pro bono marketing, strategy, finance, design, and HR.

15 years later, our narrative has evolved. Now we say "pro bono isn't just for marketers, strategists, finance professionals, designers, and HR specialists." Today professionals are going beyond traditional expertise and applying specialized skills and emerging forms of problem solving to the pro bono they provide.

Through ServiceWorks Program, Citi Employee Finds the Perfect Opportunity to Serve

Robert McGhee, vice president of community development at Citi, has been a part of the Chicago banking community for more than two decades, with roles in retail banking, mortgage banking and community affairs. He supports the Citi Foundation’s partnership with Points of Light and the Corporation for National and Community Service to bring a groundbreaking initiative, ServiceWorks, to help underserved youth in U.S. cities where the economic downturn has intensified their struggles.

Boeing Renews Approach to Company’s Philanthropic Activities and Charitable Investments

Boeing (NYSE: BA) today announced an organizational realignment, strategy update and branding refresh of the company’s philanthropic giving organization.

Lowe’s Helps to Keep America Beautiful with Volunteers and More Than $6 Million in Total Contributions

Keep America Beautiful, the nation’s iconic community improvement nonprofit organization, today announced the organization has received a $1 million donation from Lowe’s to support more than 35 local community service projects in 2017. Since the partnership began in 2012, Lowe’s has contributed more than $6 million and over 1,800 Lowe’s Heroes volunteers to help Keep America Beautiful improve communities. The donation this year will also support Keep America’s Beautiful’s annual Great American Cleanup, the nation’s largest community improvement program.

Helping Immigration, Child Services, Hunger and Homelessness – Viacom, Catchafire Celebrate another Successful Year Collaborating

This spring, Viacom teams collaborated with nonprofit organizations from across the country and donated their time and skills through Talent for Good, Viacom’s skills-based volunteering program. These efforts culminated on July 10 when Viacom and Catchafire welcomed members from these four amazing nonprofits alongside the employees who volunteer with them in a celebration at Viacom’s New York headquarters.

Marketing and Communications Talent Drives Social Impact

How can today’s nonprofits use social media to connect with the people they serve? How can they create brands that appeal to both homeless youth and millionaire donors? How can they reach the right audiences with the right messages at the right times? Those are questions that keep many nonprofit leaders up at night.

Subaru Supports Non-Profit Farm

Volunteers from Subaru of America Inc., the University of Illinois Extension Master Gardeners and Lambs Farm spent the day recently building garden beds, transporting soil, planting and topping the gardens with straw to create Lambs Farm's first sustainable garden.

Whirlpool's Problem Solvers

Instead of just volunteering, more than two dozen Whirlpool Corp. workers took part in a team-building exercise Tuesday that simultaneously solved a few kinks for a nonprofit organization.

Las Vegas Sands in the Community

At the corporate level and through each of our properties, Las Vegas Sands has made significant contributions to improve the quality of life in the regions where we operate. We are a major economic contributor, spurring tourism, jobs and tax revenue, as well as a committed catalyst for addressing social issues and helping the less fortunate in our communities.

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