To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.

KitchenAid Volunteers Clean Up Benton Harbor

BENTON HARBOR — Union Park was flooded with people Tuesday.

There wasn’t a pickup game or a picnic. Instead more than 30 volunteers from KitchenAid and Kinexus’ YouthBuild program were out cleaning and maintaining the Benton Harbor park.

Global Pro Bono Takes Center Stage at the 22nd Annual Leadership Development Conference

Redefine “learning by doing” with proven methodologies to accelerate leadership development and do real work in the field. Learning and Leading By Doing Real Work in the Field, at The Conference Board’s 22nd Annual Leadership Development Conference, will bring together companies that are pioneering new talent development models to retain talent longer and increase employee engagement.

Chicago Gets Jazzed Up New Orleans-Style With Oscar and Grammy Winning Artist Common for @NatlParkService Centennial Celebration

On June 11, 2016, the National Park Service and the National Park Foundation will partner with Common to host the second event in the organizations’ Park Exchange Series, bringing the musical experience of New Orleans Jazz National Historical Park to Chicago. The public is invited to join the celebration of the National Park Service’s 100th anniversary in this innovative exchange that will highlight the diversity of park experiences and the breadth of our National Park System. This exchange is part of the #FindYourPark/#EncuentraTuParque centennial celebration for the National Park Service.

CITGO Awards Scholarships to Corpus Christi Students Poised to Become First-Generation College Graduates

Fifteen college-bound students attending high schools in the Corpus Christi Independent School District (CCISD) were awarded the CITGO First in Family Scholarship, thanks to support from CITGO Petroleum Corporation and the Corpus Christi Education Fund (CCEF).

Bridging the Gap

Employee Engagement: A Darn Good Reason to Volunteer

Let’s stop calling non-altruistic giving “selfish” and call it what it really is: Pretty darn good for everyone involved, companies included.

SuiteWorld Attendees Pack 86,000+ Meals for Children in the Developing World

Over the course of SuiteWorld, NetSuite's annual customer conference, more than 600 attendees packed 86,832 meals which will be delivered to organizations serving youth in the developing world.

The Dave Thomas Foundation for Adoption Marks Significant Milestone

For children in foster care, a forever family can often times feel far off, but at the Dave Thomas Foundation for Adoption we won’t stop until every waiting child goes home.

Keystone Policy Center Honors National Leaders in Sustainability, Public Policy, Energy, Environment

The Keystone Policy Center honored national leaders and businesses at its 23rd Annual Leadership Awards Dinner today for finding common ground and working collaboratively to protect the rights of Native Americans, promote responsible business practices, enhance biodiversity, develop better regulatory frameworks, and support bipartisan solutions.

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