CSR Now Drives Business as Usual

In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”

Brands Taking Stands | Meet the New Bottom Line

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap).

Disaster Resiliency: How IBM and Bechtel Partnered in Puerto Rico

With the 2018 hurricane season underway, Bechtel and IBM have partnered up to share lessons learned from last year’s devastating Category 5 storm in Puerto Rico and mapping their work to the United Nations Sustainable Development Goals.

Impact That Resonates Everywhere You Work

CR Experts Weigh in on the Trends Shaping Their Regions – And the World

Taproot's Field-Building Resources at Your Fingertips

Exploring Taproot Foundation's field-building resources, research, and tools has never been easier.

How to Be Profitable and Sustainable Operating with Finite Resources

The Earth’s resources are finite, but human possibilities are not. Continuing to operate in this reality requires BOLD IDEAS, and leading companies are rising to the challenge by looking at how to manage natural resources differently, how to measure them more accurately, and how to develop products and processes that use them more efficiently. Schneider Electric estimates that commercial technologies for buildings, industrial processes and electricity production alone could move the date at least 21 days

Ten Blockchain Events You Won't Want to Miss

Here are ten upcoming blockchain events you won’t want to miss.

As Tariffs Roil Markets, Brands Make Their Voices Heard

From General Motors and Harley Davidson, large corporations to mid-sized and small businesses, companies have voiced their opposition. Trade groups have sounded the alarm: “The administration is threatening to undermine the economic progress it worked so hard to achieve,” said Tom Donohue, president of the US Chamber of Commerce, a longtime supporter of Republican economic policies in announcing a campaign to oppose the administration’s tariffs.

Brands Taking Stands | Companies Push Back as Trade Wars Roil Markets

The global trade wars have begun, despite a rising drumbeat of concern from companies and trade associations.

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