Not many executives can say that in their first week on the job they – literally and figuratively – pulled on their boots to help restore a vacant lot in the South Bronx into a community garden. But doing just that is how I quickly began to understand and experience the Timberland philosophy of being an “Earthkeeper.”
How about today? Is it still true that the natural world exists independently from human influence? Or, on the other hand, maybe human constructs have become so pervasive that our impacts are seen in every corner of the globe.
The Arbor Day Foundation has announced finalists for its bi-annual recognition program with the winners to be announced prior to National Arbor Day on April 27, 2018. Since 1972, the Foundation has presented awards for work at the international, national, state, and community levels to recognize conservation efforts such as tree planting and care, Arbor Day celebrations, education, community projects, and roadside beautification.
As a kid, Scott Fletcher was the go-to guy to identify whatever strange-looking critters had appeared in his neighbors’ yards. When his father, a geology professor, took him and his brothers out for weekend fossil hunts in central Pennsylvania, Fletcher went searching for insects while the other two checked out the rocks. His father helped him assemble a sort of homemade natural history museum in the basement. He kept salamanders in a crate inside the house — until the smell overwhelmed his family and his dad shut-it down.
Monsanto Company has released its 2017 Sustainability Report, Growing Better Together. The report demonstrates Monsanto’s commitment to sustainability and details the company’s progress against all of its goals including improving irrigation water efficiency which has the potential to save up to 80 billion gallons of water each year.
In the past, around this time of year, we’ve encouraged the community to share their favorite national park road trip memories. That’s because for the past three holiday seasons the National Park Foundation has been honored to participate in Subaru of America’s annual Share the Love event.
Patagonia is no stranger to bold Purpose marketing campaigns. From “Don’t Buy this Jacket” to “100% for the Planet,” this is a brand that is not afraid to take a risk to stand up for what it believes in. This week, we saw the company take its boldest stance yet, not only directly calling out the President of the United States for “an illegal move” but also announcing it will sue the administration. Yet, for those who track the company, this endeavor should not come as a huge surprise – in fact, the latest announcement is just the next phase of a multi-year consumer engagement campaign, calling on its informed, loyal consumer base for support.
The lives and work of software engineers and conservationists might seem worlds apart. However, last month the two came together at the Zoohackathon, hosted by ZSL London Zoo, in collaboration with Bloomberg and the U.S. Embassy London, to develop technological tools to protect endangered species around the world.
Keep America Beautiful, the nation’s iconic community improvement nonprofit organization, today issued the following statement which can be attributed to Helen Lowman, President and CEO:
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