Creating Shared Value

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Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Content from this campaign

Advancing the Circular Economy through Shared Value
The need and the opportunity to transition to a circular economy—an economic model that is restorative and regenerative by design—have become clear to many industries over the last 5 years. Companies like Apple and ...
Oct 30, 2017 8:15 AM ET
The Power of Companies to Influence Social Norms
Companies are uniquely positioned to drive change around social norms by using their brand credibility, marketing expertise, reach, and access to key influencers, among other assets. Companies can create significant, lasting social change by shifting harmful social norms. But why should companies invest in changing social norms, and what are the practical steps to starting this process?...
Aug 25, 2017 8:10 AM ET
Live from Shared Value Summit: Business Leaders on Social Change
This week, FSG's Shared Value Initiative will be streaming the entire plenary program of the 2017 Shared Value Leadership Summit. Tune into sharedvalue.org/...
May 8, 2017 10:30 AM ET
New in Harvard Business Review: The Ecosystem of Shared Value
More and more companies are adopting a shared value approach—pursuing financial success in a way that also benefits society—as they look for new economic opportunities, seek to regain the public’s trust, and work to solve some of the world’s most pressing social problems. But these companies don’t operate in...
Sep 14, 2016 8:00 AM ET
Insurance, Social Impact, and Profit
When you think about insurance companies, do you think about social impact? It’s likely not the first thing that comes to mind, but FSG client Skandia has realized the significant impact they can create by helping prevent risks rather than just insuring against them. Through active risk prevention, insurance companies can not only improve lives and potentially make whole nations more...
Sep 5, 2016 8:00 AM ET

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