Brave Commerce Podcast: The Power of Diversity While Scaling a Company
Tate’s Bake Shop CEO Esi Seng on maintaining the founder’s vision post-acquisition
Aug 19, 2022 12:10 PM ET
Originally published on Adweek on August 2, 2022
On this week’s episode of Brave Commerce, Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss scaling an acquired brand.
Seng shares the remarkable story of Tate’s Bake Shop and how founder, Kathleen King, created the cookie brand. She talks about the brand’s more recent acquisition by Mondelez, and how as CEO, she has maintained a keen focus on culture in this process. She discusses the integration and the power of empathy between the acquirer and acquiree.
