Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

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Content from this campaign

Events, Media & Communications

NH Wants You to Learn How to Host Parties Responsibly
Headlined this summer by a “Cocktail & Mocktail Competition,” the campaign features creative and interactive initiatives highlighting responsible use of Jack Daniel’s products, along with creation of alcohol-free drinks known as “mocktails.” The Cocktail & Mocktail Competition gives NHLC customers and bartenders alike the chance to demonstrate their creativity and ingenuity. To learn more about this unique partnership and the Cocktail & Mocktail Competition, visit LiquorAndWineOutlets.com/responsibility.

Responsible Production & Consumption

Jack Daniel’s and the New Hampshire Liquor Commission Launch "Live Free & Host Responsibly"

Events, Media & Communications

Old Forester Partners with Taxi 7 to Offer Discounted Derby Week Rides
You know it’s Derby when Mint Juleps are popping up in stores. The Old Forester Mint Julep is now on store shelves for a second year as the “official drink of the Kentucky Derby”. To celebrate, the brand is bringing back the popular theme, #DerbyLikeALocal.

Responsible Production & Consumption

NH Liquor Commission & Jack Daniel’s Launch Alcohol Responsibility Initiative
One of the country’s most well-respected and profitable control states and the best-selling whiskey in the world have teamed up to launch an initiative designed to encourage responsible alcohol service and consumption. Live Free & Host Responsibly is a partnership between the New HampshireLiquor Commission and Jack Daniel’s Tennessee Whiskey that will engage and inform consumers and lounge and restaurant owners through a year-long campaign that includes a “Cocktail & Mocktail Competition” designed to highlight the responsible use of Jack Daniel’s products and the creation of alcohol-free drinks known as “mocktails.” To learn more, visit www.LiquorAndWineOutlets.com/responsibility.

Events, Media & Communications

Join Jack Daniel's and ASYMCA to Get Troops Home for the Holidays

Events, Media & Communications

BeMyDD Partners with Montgomery County and Jack Daniel’s to Launch New Countywide Designated Driver Initiative
BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with the Montgomery County Liquor Control Board and Jack Daniel’s to launch a countywide designated driver initiative to promote responsible drinking over the holiday season.

Events, Media & Communications

BeMyDD Partners with Jack Daniel’s and Total Wine & More to Give Away Free Designated Drivers for the Holidays
BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with Jack Daniel’s Tennessee Honey and Total Wine & More in a program designed to encourage responsible drinking and sober driving throughout the holiday season.

Events, Media & Communications

Jack Daniel's and ASYMCA Kick Off Fifth Year of "Operation Ride Home" on Veterans Day
The Jack Daniel Distillery and Armed Services YMCA (ASYMCA) today announced the fifth year of its “Operation Ride Home” (ORH) campaign that assists junior-enlisted service members and their families travel from military bases to homes across the country this holiday season.

Events, Media & Communications

​​New Hampshire Liquor Commission & Brown-Forman Provide Recommendations for Safe, Responsible Fall Tailgating Season
As summer fades and attention shifts to the fall season and the sporting events that come with it, the New Hampshire Liquor Commission and Brown-Forman are encouraging safe and responsible alcohol consumption by providing lounge and restaurant owners and the general public with creative resources focused on responsible alcohol service and consumption.

Responsible Business & Employee Engagement

BeMyDD Launches United States' Largest Free Designated Driver Program to Date with Partners Jack Daniel's Gentleman Jack Whiskey and Total Wine & More

More from Brown-Forman Corporation

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