KeyBank's Community Investment

In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank accounts or access to credit, and Key recognizes this important segment of the population as the “underserved.” Unfortunately, many underserved individuals turn to payday lenders or check cashing stores as a source of banking and receive no help establishing a credit history, breaking the cycle of debt, or establishing savings.

Since launching KeyBank Plus in 2004, Key has been a leader in responsible innovation for the underserved. KeyBank Plus is a unique combination of solutions which goes beyond “traditional” banking, creates economic stability and wealth-building, and offers reasonably priced products with features that ensure responsible use. For its approach to the underserved, Key has been recognized as an industry leader by the Center for Financial Services Innovation (CFSI), the National Community Reinvestment Coalition (NCRC), the Federal Reserve, the U.S. House Finance Committee, and the Federal Deposit Insurance Corporation (FDIC).

 

Videos from this campaign

KeyBank team shown with the Boys and Girls Club of Buffalo, NY.
Students at the TIP School.
KeyBank Neighbors Make The Difference.
Person shown harvesting tomatoes in a garden.
gift ceremony
Great Day Colorado and KeyBank team members shown on Fox 31.
KeyBank Neighbors Make The Difference.
KeyBank: Neighbors Make the difference. Illustration of a woman holding a paintbrush.
Group of employees
Group of employees

Content from this campaign

Social Impact & Volunteering

KeyBank Offers Free Tax Preparation Services at Nine Super Refund Saturday Events on February 3
KeyBank will host its annual Super Refund Saturday event on February 3, 2018, partnering with organizations in nine communities to provide free tax season and post-tax season support. For 13 years on Super Refund Saturday, KeyBank employees have worked alongside volunteers from community organizations to provide free tax preparation services to those who need it most, helping low- to moderate-income individuals and families determine their eligibility for the Earned Income Tax Credit (EITC).

Sustainable Finance & Socially Responsible Investment

KeyBank Announces $16.5 Billion National Community Benefits Plan

Innovation & Technology

KeyBank's Eleventh Annual Super Refund Saturday Returns More Than $2 Million to Residents
On Saturday, February 6, 2016, 112 of KeyBank employees volunteered their time to the eleventh annual Super Refund Saturday, a one-day event that makes free individual tax preparation services available to local residents and helps low- and moderate-income earners discover their eligibility for the Earned Income Tax Credit (EITC).

Innovation & Technology

KeyBank Offers Free Tax Return Prep in Nine Metro Areas on February 6
On February 6, 2016, KeyBank will partner with nonprofit organizations in nine metropolitan areas across the United States to host its eleventh annual Super Refund Saturday—a one-day event during which KeyBank employees provide free, individual federal income tax preparation sessions to local low- and moderate-income wage earners, helping them determine their eligibility and apply for the Earned Income Tax Credit (EITC).

Innovation & Technology

Strong Families Fund to Finance Decade-long Pilot Pairing Affordable Housing, Intensive Social Services Coordination for Low-Income Families
A number of banks and philanthropic partners, led by The Kresge Foundation, the Robert Wood Johnson Foundation, KeyBank and Goldman Sachs, have committed more than $70 million to launch the Strong Families Fund, the largest pilot pay-for-performance project to finance social services coordination and quality, affordable housing for low-income families.

Innovation & Technology

KeyBank Offers Free Tax Return Prep in 10 Metro Areas on February 7

Innovation & Technology

KeyBank Leads the Way in Serving the Underserved
KeyBank Logo

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