Sports & Well-being at 21st Century Fox

At 21st Century Fox, sports is in our blood, and we believe in its power to change lives. With access to some of the world’s most dazzling athletes and through our premiere properties like FOX Sports and STAR Sports, we take inspiring sports stories off screen, encouraging our audiences to take part in physical activities that promote teamwork, confidence, inclusivity, and healthy lifestyles.

Videos from this campaign

Content from this campaign

Events, Media & Communications

20th Century Fox Partners with Save the Children for Emergency Preparedness PSA Campaign Featuring 'Ice Age' Movie Characters
20th Century Fox and Blue Sky Studios have partnered with Save the Children for a new emergency preparedness PSA campaign featuring the beloved characters from the upcoming animated adventure Ice Age: Collision Course. The campaign encourages parents to create In Case of Emergency (ICE) cards for their children so that families can quickly reunite after an emergency. Ice Age: Collision Course will open in theaters everywhere July 22.

Events, Media & Communications

Take an Exclusive Behind-the-Scenes Look at How 'The X-Files' Helped the Homeless and Raised Money for Charity
The cast and crew of this year's The X-Files event series on FOX made a concerted effort during production to give back to the communities in British Columbia where they filmed. Building on the socially conscious themes of episodes like "Home Again," about gentrification in major cities, the team led projects to support the homeless community in Vancouver, which was standing in for Philadelphia in the episode. The production crew worked to integrate the homeless into the show, distributed food vouchers, and donated supplies to local shelters. These and other initiatives were collected into an exclusive behind-the-scenes video/

Health & Healthcare

FOX Sports Hosts Delegation of Women from Afghanistan to Discuss Creating a Culture of Health and Fitness
Five of Afghanistan's leading female coaches, nonprofit directors and sports professionals visited the FOX Sports headquarters in Los Angeles on May 12 to discuss how best to encourage young women in their home country to participate in sports. The International Visitors Council of Los Angeles (IVCLA) arranged the trip as part of the U.S. Department of State's International Visitor Leadership Program for professional and cultural exchanges. The visit featured a tour of the FOX Sports studios and a roundtable discussion with top executives on how to organize programs, drive participation, and establish a culture of health, activity, and fitness.

Health & Healthcare

Team Sky and Sponsor 21CF Donate Bikes, Gear and More to Los Angeles Boys & Girls Clubs
As Team Sky returned to the U.S. for the 2016 Amgen Tour of California, the team and its sponsor 21st Century Fox donated bikes, helmets, Team Sky shirts and more to the young members of the South Bay Boys & Girls Clubs in Los Angeles. The pro cyclists also spent the afternoon of May 11 guiding the kids from South Bay through a cycling confidence course, helping them get comfortable riding and giving them the tools they need to stay active and healthy. Team Sky has a long history of engaging fans on the issues of health and exercise, and 21CF has spearheaded those efforts during the team's visits to America.

Events, Media & Communications

FOX Sports Supports and National Geographic honored as leaders in social responsibility on television
At the Second Annual Social Good Awards Breakfast in New York City, Cynopsis Media recognized FOX Sports Supports as this year's "Social Good Shining Star," while awarding several honorable mentions to programming at National Geographic. The April 7th event honored the television industry's outstanding social responsibility initiatives, for which 21st Century Fox brands received seven nominations.

Health & Healthcare

Women of FOX Sports volunteer at Children's Hospital LA as part of the #MakeMarchMatter campaign
On March 22, members of the Women of FOX Sports group volunteered at Children's Hospital Los Angeles (CHLA), a nonprofit hospital providing care to more than 107,000 children each year. The event came as part of CHLA's annual #MakeMarchMatter campaign, through which the hospital aims to raise $1 million in support of its programs and services. FOX Sports colleagues received a tour of the hospital and spent time with the patients by serving food and hosting arts & crafts activities.

Philanthropy & Cause Initiatives

Fox Television Group Chairmen Dana Walden and Gary Newman Honored for Their Longtime Support of Children's Rights
At the Beverly Hilton's International Ballroom on March 10, the Alliance for Children's Rights honored Fox Television Group Co-chairmen and CEOs Dana Walden and Gary Newman with its 2016 National Champions for Children Award, in celebration of the duo's longstanding support for children in need. "Grandfathered" star John Stamos emceed the awards dinner, which also featured appearances by Seth MacFarlane, Ryan Murphy, Julie Bowen, Terry Crews, Trai Byers, and a musical performance by Ne-Yo.

Education

FOX Sports University Program Brings FOX Sports and Microsoft Together for Unique Marketing Challenge at the University of Washington
As part of the FOX Sports University program, which gives college students across the U.S. the chance to gain hands-on experience in the sports business, FOX Sports has teamed with the Microsoft Corporation for a unique education project at the University of Washington's Foster School of Business. Upper-level marketing students will spend the semester developing new ways to use Microsoft's OneNote application to enhance the sports experience for viewers and broadcasters. The initiative is part of 21st Century Fox's broad commitment to support new education pathways and create avenues into the industry.

Education

FOX Sports President Eric Shanks and Mark Cuban Discuss Value of Lifelong Learning at Indiana University
On February 18, FOX Sports President Eric Shanks and Dallas Mavericks owner Mark Cuban returned to their alma mater Indiana University for "The Future of Sports and Technology Panel," a conversation about trends in the sports business and the value of education. More than 400 students and faculty attended, including the university's current participants in FOX Sports University, a unique program giving college students hands-on experience in the sports industry. Dr. Galen Clavio, an Associate Professor and Director of the university's National Sports Journalism Center, moderated the discussion, which posed education as a lifelong pursuit.

Events, Media & Communications

FOX Sports, National Geographic Channels Nominated for Cynopsis Social Good Awards
FOX Sports and the National Geographic Channels are among the nominees for the Second Annual Cynopsis Social Good Awards, which honor the entertainment industry's outstanding social responsibility initiatives. Nominees include FOX Sports Supports "We Are BGCA" spot, Nat Geo WILD's "Big Cat Week," and National Geographic Channel's "Warlords of Ivory" Explorer special.
21st Century Fox

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