Subaru Share the Love® Event

Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 2,100 hometown charities, proving there's no limit to the amount of love we can all share. Follow #ShareTheLove or visit www.subaru.com/share.

Videos from this campaign

Smiling child wearing Make-A-Wish t-shirt

Content from this campaign

Philanthropy & Cause Initiatives

VIDEO | How Dogs Share the Love
When these three women rescued their dogs, they had no idea how much their lives would change. Dogs can change how we see the world. They have the power to make us happy, and they teach us to be grateful. Meet Amanda, Vanessa, and Sahar, just three of the many to take part in this year’s Subaru #ShareTheLove campaign.

Social Impact & Volunteering

Subaru Share the Love® Event Generously Supports Meals on Wheels and So Can You
Through the 2017 Share the Love Event, from November 16, 2017, to January 2, 2018, Subaru will donate $250 for every new Subaru vehicle purchased or leased to the customer's choice of the four national charities, including Meals on Wheels America, with a minimum guarantee of $250,000. In addition to these partners, Subaru retailers have selected hundreds of hometown charities for their customers to support as well. By the end of this year, Subaru and its participating retailers will have donated over $115 million to help those in need.

Philanthropy & Cause Initiatives

Subaru Shares Stories of Love in Latest Testimonial Ads for Its Charity Partners
Subaru of America marks the 10th year of its “Share the Love” program, which supports various charities, with a new flight of moving commercials from Carmichael Lynch. Reprising the casual yet intense style of last year’s ads, and once more featuring renditions of Jackie DeShannon’s “Put a Little Love in Your Heart,” the work presents real people explaining how the ASPCA, Make-A-Wish Foundation, Meals on Wheels and the National Park Foundation touched their lives.

Philanthropy & Cause Initiatives

ASPCA Hosts "Cat Friday” Fee-Waived Adoption Event as Part of the Subaru Share the Love Event
On Friday, November 24, the ASPCA is celebrating its 7th Annual Cat Friday adoption event for the nearly 100 cats and kittens currently available for adoption at the ASPCA Adoption Center. For the first time in its 10-year partnership, the ASPCA will be hosting Cat Friday as a Subaru Share the Love fee-waived adoption event, in support of the ASPCA and the automaker’s longstanding commitment to help animals across the country.

Media & Communications

Subaru Debuts New Advertising Campaign for 2017 Share the Love® Event
To mark the start of its annual Share the Love® event, Subaru of America has debuted a new advertising campaign featuring the heartwarming stories of real people whose lives have been touched by the program, as well as the automaker's national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation. The new series of television commercials launches as the Subaru Share the Love event officially kicks off this year, marking the program’s tenth anniversary in the automaker’s 50th anniversary in the U.S.

Philanthropy & Cause Initiatives

Subaru Share the Love® Event Returns for Its Tenth Anniversary in 2017
Subaru of America, Inc. has announced the return of its annual Share the Love Event in 2017. This year marks the automaker’s 50th Anniversary in the U.S. and, for the second year in a row, there will be no cap on the total donation from Subaru of America to its Share the Love charitable partners. At the culmination of this year, Subaru hopes to exceed a grand total of $115 million donated since the creation of Share the Love to celebrate the tenth anniversary of the event.

Philanthropy & Cause Initiatives

Subaru 2016 Share the Love® Event Generates More Than $24 Million in Charitable Donations
Subaru of America, Inc. today announced it has donated more than $23.4 million to national and local charities during its annual Share the Love event in 2016, bringing the total donated throughout the life of the program to more than $94 million.

Philanthropy & Cause Initiatives

Subaru Gives Back With Share the Love

Responsible Business & Employee Engagement

Subaru Wants to Be More Than a Car Company, They Want to Make the World a Better Place
Since 2008, Subaru has donated $250 to charity for every new car sold or leased during its #ShareTheLove Event, with total donations now reaching nearly $90 million.

Philanthropy & Cause Initiatives

Subaru Share the Love has Granted 1,200 Wishes and Counting
Subaru logo

More from Subaru of America, Inc.

  1. Subaru Love Promise: Environment
    Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

  2. Subaru Love Promise: Pets
    Subaru believes all pets deserve a loving home and we are the largest corporate donor to the ASPCA®. Subaru is proud to help make the world a better...

  3. Subaru Share the Love® Event
    Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with...

  4. Subaru Love Promise: Education
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  5. Subaru Love Promise: Community
    Subaru is dedicated to supporting those who need it the most in our communities. From donating food to Feeding America, providing essential items to...

  6. Subaru Love Promise: Health
    Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and...

  7. Subaru's Zero Landfill Expertise Shared with National Parks: Video Series
    Subaru, recognized for having the first automotive assembly plant in America designated as zero landfill, is sharing its knowledge of zero landfill...