In this video, Microsoft Philanthropies Director of Employee Engagement Karen Bergin reveals the strategies that elevated their company’s workplace giving and volunteering program to a record 74% participation rate (with 70,000 employees!).
For most of the modern era, corporate giving and individual passions have been mostly siloed, as employee programs focused more on encouraging people to give to charities chosen by the company. Now, companies are beginning to embrace “The Power of And,” which encompasses both vertical and horizontal engagement. That’s the scenario where the vertical pillars or specific charities in a company’s social responsibility strategy are complemented by a more horizontal or grassroots focus powered by the passions and interests of its people. Once you combine the two, it’s easy to see the powerful potential to engage your people more broadly AND boost awareness of your company’s positive role in society.
To help you navigate the path to growing a modern, engagement-focused workplace giving program, download Benevity's eBook, "Today's Guide to Workplace Giving Success." In here, you will find 6 proven strategies to grow participation in your giving program all year round, based on real data from our Fortune 1000 clients.
It has long been acknowledged that one of the most powerful ways to get people more engaged in giving programs is to match individual donations with company dollars. So it’s easy to see why roughly 65% (and growing) of Fortune 1000 companies employ a strategy of donation matching. Even better, as employees become more engaged in their giving programs they also become more engaged in the workplace overall. Given that the potential impact is huge, how do you foster even greater engagement? Here are a few suggestions.
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