Orgain & LIVESTRONG Foundation Launch #WeGainStrength, a Campaign to Celebrate the Power of Collective Strength

IRVINE, Calif., Aug 19, 2015 ­­­/3BL Media/ – Orgain, makers of doctor-developed, nutritional products, and the LIVESTRONG Foundation are pleased to announce the launch of #WeGainStrength. The partnership highlights the power of nutrition with a compelling consumer campaign that encourages people to share inspiring stories in an effort to bring strength to one another – especially to those impacted by cancer.

“As a cancer survivor and doctor, I believe deeply that nutrition is a powerful force in our health that is often overlooked. I am thrilled that Orgain is supporting and partnering with the LIVESTRONG Foundation to encourage more people to think about nutrition as a source of strength in their lives, whether or not they face a health crisis,” said Orgain Founder Dr. Andrew Abraham.

The movement encourages individuals to share personal stories and connect through social media. Consistent with the overall goal of empowerment, one participant will win a Weekend of Strength – a weekend trip with someone who gives them strength (or someone to whom they’d like to give strength).

“Our individual sources of strength come from many places and many people, but we are always strongest together,” explains Dr. Abraham. “#WeGainStrength invites people everywhere to share what strength means to them as well as who they gain strength from.”

To enter, participants are asked to share what strength means to them using the hashtag #WeGainStrength on Instagram or Twitter, or by commenting on the #WeGainStrength Facebook post on www.facebook.com/livestrong. Participants are also asked to tag someone they gain strength from (or want to give strength to). One person will be selected at random to win a Weekend of Strength care of Orgain and the LIVESTRONG Foundation. The contest period is Aug. 24 through Sept. 4. The grand prize includes airfare for two, lodging and a stipend for expenses. Additional prizes include Orgain products and event tickets and merchandise from the LIVESTRONG Foundation. For more details, visit www.orgain.com/wegainstrength.

Guided by a vision to inspire healthy, vibrant lives through high quality organic nutrition, Orgain believes strongly in LIVESTRONG Foundation’s mission to improve the lives of people affected by cancer now, while empowering the cancer community. Recognizing this clear alignment between brands, Orgain is demonstrating its support of the LIVESTRONG Foundation through a donation, as well the joint-effort to elevate the dialogue about the importance of nutrition in cancer care.

“With the help of Orgain’s partnership to stress the importance of nutrition, we hope to create a movement on social media that inspires cancer survivors, organizations and individuals to practice a healthy lifestyle that could decrease the risk of cancer in their lifetimes” said Donna Palmer, LIVESTRONG Foundation Chief Development Officer.

About Orgain
Founded in 2008, Orgain® makes delicious organic nutritional products including nutrition shakes, protein shakes and protein powders to help people lead healthy, vibrant lives. Orgain was created by Dr. Andrew Abraham, whose own experience seeking high-quality organic nutrition during his cancer treatment years ago inspired him to develop products for active people in need of great-tasting wholesome nourishment on the go. Available online and in over 20k stores nationally, Orgain is perfect for busy lifestyles, weight management & fitness training/recovery. Learn more at Orgain.com.

About the LIVESTRONG Foundation
The LIVESTRONG Foundation fights to improve the lives of people affected by cancer now. For 18 years, the Foundation has been a voice for cancer survivors and has directly served more than three million people. LIVESTRONG answers survivors’ questions, tells their stories and helps them live their lives through direct service, advocacy and inventive partnership models. In 2014, the Foundation launched its boldest enterprise yet—the LIVESTRONG Cancer Institutes at the Dell Medical School at The University of Texas at Austin. The Institutes will be a pioneering approach to patient-centered cancer care designed by survivors to deliver the best teaching practices and the greatest collaborative research to serve the cancer community.

If anyone you know needs cancer support, please visit LIVESTRONG.org/WeCanHelp. For more information about our programs and services, please visit LIVESTRONG.org.