Purpose 360 Podcast eBook Uncovers 75+ Insights From Business Leaders

NEW YORK, February 23, 2022 /3BL Media/ - Leading podcast Purpose 360, hosted by purpose pioneer Carol Cone, today released the second edition of its eBook series, featuring a special section on Paul Polman, former Unilever CE0, and insights from 25 other guests. The show, which recently celebrated its 100th episode, features conversations with senior leaders from diverse backgrounds about their journeys to identify, integrate, and activate purpose in their organizations.

“In these episodes, I began asking guests, ‘What is the power of your purpose?’” said Cone, CEO of Carol Cone ON PURPOSE. “Having a purpose is now table stakes–the real impact comes from how organizations embed and bring that purpose to life. These conversations illuminate how that is accomplished in organizations of varying sizes and sectors, directly from the people who have done it, in addition to experts in the field.”

Companies profiled in the eBook include Microsoft, JetBlue, Patagonia, Interface, US Bank, American Express, 3M, Deloitte, and others. The eBook also includes conversations with experts advancing purpose-led transformation, including Judy Samuelson from the Aspen Institute, Martin Whittaker from JUST Capital, Daniel Epstein from the Unreasonable Group and Chris Marquis focusing on the B Corps movement.

“Employees and customers seek to associate with companies that share their values, and the pandemic has only strengthened these affinities,” said Daryl Brewster, CEO of Chief Executives for Corporate Purpose (CECP). “Hard questions are being asked of all of us, but especially of CEOs. The public is relying on them for their response to global challenges with agility and perseverance. We are pleased to partner with Carol Cone on this eBook, capturing how solutions to these issues are coming to life for leading companies and organizations across all sectors.”

Download the eBook here for insights, including how to:

• Adopt a “net positive” approach to business, with breakthrough insights from Paul Polman and Andrew Winston.
• Move beyond articulating purpose to authentically embed it throughout an organization.
• Use creativity to tell impact stories in compelling ways that engage audiences around an issue.
• Integrate purpose in culture to drive employee engagement while supporting retention amid the Great Resignation.
• Architect and evolve socially-minded business models, from TOMS' one-for-one to Unreasonable Group’s portfolio of social enterprises.

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Purpose 360 Podcast is a masterclass in unlocking the potential of purpose to ignite business and social impact. The show is co-hosted by Carol Cone, CEO of Carol Cone ON PURPOSE and one of the world’s foremost experts in purpose Purpose 360 guests have included leaders from Unilever, JetBlue, McDonald’s, REI, United Way, JUST Capital, TOMS, New York Times, AB InBev, and dozens more. To subscribe and listen to past episodes, visit purpose360podcast.com.