Yum! is best known for its RED (relevant, easy and distinctive) brands – KFC, Pizza Hut, Taco Bell and The Habit Burger Grill – but recent accolades in the sustainability space might make consumers see it as green.
Yesterday, Cascale, formerly the Sustainable Apparel Coalition (SAC), celebrated its rebrand with members, partners, stakeholders, and co-founder Rick Ridgeway at an event in London.