Responsible investing momentum is strong. For me, and for many of my generation, the future is clear: we are well on our way towards the installation of a vitally important system-level force for good, one that will protect future generations, indeed the planet itself. But we know that universal human dignity and ecological sustainability are not guaranteed - how can investments make a difference?
Not long ago, the term “eco-tourist” may have conjured images of backpackers in Birkenstocks trekking to remote destinations in numbers too minuscule to be considered mainstream. Well, that was then — this is a whole new now. Now, as in The International Year of Sustainable Tourism. Now, in the era where major recommendation resources like TripAdvisor single out Green Leaders for special attention. Now, when nearly two-thirds of travelers factor in environmental considerations when choosing hotels, transportation and meals.