Corporate Pro Bono Is Evolving - Are You? | Taproot Foundation's Advisory Services Summer Newsletter

When Taproot got its start as an organization in 2001, we used to say "Pro bono isn't just for lawyers." We were determined to prove that we could power the nonprofit sector with other forms of corporate expertise, like pro bono marketing, strategy, finance, design, and HR.

15 years later, our narrative has evolved. Now we say "pro bono isn't just for marketers, strategists, finance professionals, designers, and HR specialists." Today professionals are going beyond traditional expertise and applying specialized skills and emerging forms of problem solving to the pro bono they provide.

Take Giant Steps Toward Smaller Footprints with DOZN(TM)

Our approach to evaluating greener chemicals is based on the 12 Principles of Green Chemistry. We recognize that these principles distill into three major categories: improving resource use, more efficient use of energy, and minimizing human and environmental hazards.

GRI's Chief Executive Tim Mohin: "Sustainability Reporting Needs to Evolve"

Having acted as the Chief Executive of GRI since January 2017, Tim Mohin is more convinced than ever that transparency is a powerful force for change. However, we are still far from end goal: sustainable development. For that, we must evolve sustainability reporting.

CEO Perspective: A Closer Look at Mission-Driven Business

Companies are focusing more on the power of purpose and mission to engage their employees and help create a corporate culture that is compelling to today’s diverse and socially conscious workforce. This translates into changes in the tactics and execution of what a mission-driven organization looks like. For instance, charitable efforts have evolved from annual fundraising campaigns to a people-centric approach to Goodness, with year-round giving and volunteering programs that allow employees to choose which charity they support. With this, they’re seeing employees who are far more engaged, loyal and productive.

Lichen-Inspired Carpet Awarded the Living Product Challenge Petal Certification

Jason McLennan, founder of the International Living Future Institute (ILFI) and 2017 HIVE dean, worked for eight months with Mohawk to develop flooring that brought the natural beauty of lichen inside. As he explains in this short video, Mohawk now offers nine carpets that honor a series of different species of lichen with unique growing patterns and colors.

PNC CEO: Don’t Overlook Workers with Disabilities

Nearly one in five Americans lives with a disability. Here in the Pittsburgh region, where my company is headquartered, that works out to about half a million of our neighbors, family, friends and coworkers...

Cargill to Modernize Harrisonburg, Va., Hatchery, Improving Turkey Health, Biosecurity and Worker Safety

Modernization work totaling $7 million has commenced at Cargill Protein’s Harrisonburg, Va., turkey hatchery, with a focus on improving turkey health, biosecurity and worker safety. Construction work is being performed by Nielsen Builders, Inc., of Harrisonburg, with installation of new cutting edge equipment technology expected to take 24 months.

"Shifting to 100% Renewable Electricity is the Right Thing to Do, Both for Us as a Business and for Society as a Whole": Carlsberg Group

The Carlsberg Group is switching to 100% renewable electricity at its breweries by 2022. Here, the company’s Sustainability Director Simon Boas Hoffmeyer explains how it will contribute to Carlsberg’s journey towards zero brewery carbon emissions by 2030.

Latest Campaigns

  1. Collective Action
    Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...
  2. Environment, Social, and Governance (ESG)
    The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
  3. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  4. Innovation & Sustainable Solutions
    Chemours chemistry is essential to our daily lives, global commerce, and the future. Our commitment to product sustainability drives us to innovate...
  5. Financial health
    At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...
  6. Protecting our planet
    We believe that people can only live their healthiest lives on a healthy planet. That’s why we reduce our environmental footprint by finding...
  7. KeyBank: Responsible Banking
    Everyone’s financial journey is different. We make intentional efforts to meet the individual needs of clients and communities through a diverse range...
  8. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  9. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  10. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.