The level of system change required to tackle many of the world’s most pressing challenges can seem overwhelming. Sometimes, a simple and unlikely symbol changes our perspectives.
These are just a few of the numbers that showcase the impact of Duke Energy In Action Month. This year, we had a record-breaking month, with a 92% increase in the number of volunteers and a 95% increase in the number of hours logged.
In 2017, Las Vegas Sands established The Sheldon G. and Dr. Miriam Adelson Citizenship Award presented by Sands Cares, an annual honor to recognize Team Members across all regions who have demonstrated dedication to giving back to their communities and important causes. The award was created to honor the Adelson family’s legacy of philanthropy and service.
Today, Benevity announced the launch of its latest innovation: Missions, a new module for its award-winning cloud solution that lets companies engage employees in positive actions to do more good, helping create purpose-driven corporate cultures and increase their social impact. Missions empowers employees to adopt new prosocial behaviors through gamified and easy-to-complete activities, which can be tracked, measured and optionally rewarded through the software.
Planet Water Foundation, a leading non-profit organization that addresses global water poverty by delivering clean water access and hygiene education programs and Xylem (XYL), a leading global water technology company committed to developing innovative technology solutions to the world’s water challenges, have devised a unique application for Xylem’s FlowJet advanced pumping technology to provide clean water access in homes located in some of the world’s most impoverished communities.
One of my favorite annual events is Points of Light’s Service Unites. Not only is the conference an opportunity to connect with peers to celebrate best practices and commiserate lesson learned, but it is also a chance to share updates on emerging philanthropy trends and hear from global service leaders. This year’s event delivered on its promise of incredible speakers and insights on the state of volunteerism, and I am happy to share my reflections on three networking and learning-filled days in Atlanta.
Meet Susan Goodsell, a member of the Aflac Green Committee who uses her communication skills to help promote Aflac’s environmental sustainability initiatives through education, community activities and volunteerism.
For the 11th year in a row, Sears and Rebuilding Together have teamed to launch the Heroes at Home initiative, which benefits veterans and their families.
Service Unites 2018, powered by Points of Light, convened nearly 2,000 nonprofit, government, business and civic leaders from 38 countries to gain and share the knowledge, resources and connections needed to galvanize the power of people to create change globally. During the three-day Atlanta event, Points of Light recognized four inspiring changemakers by presenting them with Daily Point of Light Awards, a prestigious honor started by President George H.W. Bush during his presidency. Points of Light also announced the 2018 honorees of The Civic 50, a recognition of the 50 most community-minded companies in the United States.
Last week, the Common Impact team gathered in our Brooklyn offices to connect as colleagues and plan for the work ahead of us. As a growing and geographically dispersed organization, it was the first time many of us had a chance to engage face-to-face in important conversations on the future of pro bono work, and it also provided an opportunity for the team to re-connect with our mission and each other.
In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.
Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.
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