The level of system change required to tackle many of the world’s most pressing challenges can seem overwhelming. Sometimes, a simple and unlikely symbol changes our perspectives.
In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.
Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.
Deloitte employees spent a recent Friday out of the office, cleaning, organizing and applying fresh paint to the walls of classrooms and hallways at Covenant Preparatory School as part of their 19th annual Impact Day.
In an effort to spark a social movement against hatred in all forms, USC Shoah Foundation – The Institute for Visual History and Education, and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, today announced the winners of the 2018 IWitness Video Challenge.
Marina Bay Sands (MBS) held its fifth annual Sands for Singapore Charity Festival in 2017 with overall results again surpassing previous years’ efforts. A primary initiative for Sands Cares in Singapore, the week-long festival raised S$3.9 million (USD $2.8 million) for local community charities and welcomed more than 20,000 visitors to its various events. Since 2013, Sands for Singapore has raised more than S$20 million (USD $14.7 million).
The United States Drug Enforcement Administration, the DEA Educational Foundation and Discovery Education awarded Porter Christensen of Pine View High School in Utah (Washington County School District), the grand prize for the annual Operation Prevention Video Challenge. Christensen’s public service announcement entitled “Waiting to Die” elicits the visceral experience of opioid misuse while taking viewers inside the mind of one teen’s decision making.
Taryn Sauthoff, a Viacom employee in New York, is the embodiment of Talent for Good at work. She applied her web development skills to help YoungMoms, a non-profit organization that supports pregnant and parenting young women in rural Pennsylvania, build a new website. Sauthoff completed the volunteer project in a few months and continues to collaborate with the organization.
One of the biggest assets MetLife possesses is the skill and passion of MetLife employees around the world. And one of the most exciting trends in the company is the rise of skills-based volunteerism: opportunities for MetLife employees to take the professional expertise they have developed and apply it for social good.
Every month, Donna Bowen of Mattapan, Massachusetts, communicates with around 45 complete strangers. Some are looking for advice on saving or credit-building, while others want to compare notes on issues like housing or education. They come from all places: not just nearby Boston, but Detroit, Albuquerque and Oakland. Each has a personal goal in mind—like purchasing a home, getting out of debt or starting their own business—and whatever the case, wherever they are, Bowen is there to lend an open ear and a voice of experience. She’s a user of a platform called UpTogether, an online network connecting members of low- and moderate-income communities across the country.
San Isidro is one of the most populated barrios in Puerto Rico, but a lack of access to safe drinking water in the community was made worse by Hurricanes Irma and Maria last year.
Planet Water Foundation’s AquaTower system, supported by Xylem, will provide a vital resource for this resilient community to support their water needs as their rebuilding process continues.
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