MetLife released its 2025 Sustainability Report, showcasing how the company is creating long-term value for customers, employees, communities and shareholders while advancing its purpose: Always with you, building a more confident future.
Delivering on brand relevance also requires welcoming more and different voices to the table, using our collective wisdom to solve problems together and rallying consumers and employees to take action with us as brands. When net trust in global corporations is less than zero, it is understandable that brands may feel overwhelmed and afraid to go it alone. That is why thoughtful partnerships can empower brands to tackle meaningful issues without feeling like they are straining credibility or speaking out of turn.
More than ever before, consumers want brands to put a stake in the ground. It is not simply about reacting to today’s news cycle, but rather knowing where you stand and standing strong when issues arise.
As traditional corporate philanthropy efforts have ceased to capture the love and loyalty of consumers, it is time to rethink old models of CSR and consider how your brand’s purpose can translate to more meaningful and culturally relevant efforts that excite and engage consumers.
The new opportunity for brands is not only marketing incremental product benefits, but embodying a higher purpose that serves your consumers’ aspirations for a good life by directly addressing the barriers to it.
As capitalism shifts to unite profits and purpose, most brands know how to design a great product or a reliable service. Yet many struggle when their company’s deeper mission has become muddy or even irrelevant. Brand purpose lives at the intersection of a company’s authentic reason for being and the unmet human needs that it can uniquely fulfill in the marketplace and the world. Revealing this harmonic is the key to defining your north star.
To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff. Like never before, consumers expect brands to make their lives better. Doing so means understanding consumers’ struggles, needs and aspirations and addressing the issues that matter to them in meaningful ways.
A fundamental design principle in divided times is to start with empathy and listen to what people are feeling and what they desire for their lives. Empathy is fundamentally about respect. When was the last time you truly listened? When people feel ignored, or when their basic human needs are not being met, it is time for brands to start listening.
Last week, Aflac Chief Brand and Communications Officer Catherine Blades, and Reputation Institution Chief Research Officer Stephen Hahn Griffiths, discussed the findings of Aflac’s 2017 Survey on Corporate Social Responsibility with 31 television and radio stations across the country. This annual, scientific survey collects the thoughts and expectations of 1,000 consumers and investors regarding business ethics and responsibility.
Canada's leading corporations widely recognize the business opportunity in putting their brands and resources behind worthy causes, and many plan to increase their community investments, according to a new study issued by Imagine Canada and LBG (London Benchmarking Group) Canada.
We’ve just published a year-end recap of our corporate responsibility efforts at Wendy’s. Having now done this twice, it’s fair to say this is a practice we will follow on at least an annual basis. It was a busy year with encouraging progress on several fronts, and we spent a lot of time working on sustainable food issues related to the livestock in our supply chain.
Today, The Wendy's Company released its annual update on the strides made to further Wendy's® Corporate Social Responsibility (CSR) initiatives related to its Food, Family and Community strategy.
When companies use the GRI Standards for their sustainability reporting, they assess their positive and negative impacts on economic, environmental and social issues, including human rights, and are transparent about the results. Transparency makes human rights information available, empowering NGOs and other stakeholders to hold companies accountable and provide access to remedy.
For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
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Join us as we travel the world to uncover real stories of impact—from landfills and energy transition to workplace safety, emerging contaminants, and...
