MetLife released its 2025 Sustainability Report, showcasing how the company is creating long-term value for customers, employees, communities and shareholders while advancing its purpose: Always with you, building a more confident future.
The new opportunity for brands is not only marketing incremental product benefits, but embodying a higher purpose that serves your consumers’ aspirations for a good life by directly addressing the barriers to it.
As capitalism shifts to unite profits and purpose, most brands know how to design a great product or a reliable service. Yet many struggle when their company’s deeper mission has become muddy or even irrelevant. Brand purpose lives at the intersection of a company’s authentic reason for being and the unmet human needs that it can uniquely fulfill in the marketplace and the world. Revealing this harmonic is the key to defining your north star.
To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff. Like never before, consumers expect brands to make their lives better. Doing so means understanding consumers’ struggles, needs and aspirations and addressing the issues that matter to them in meaningful ways.
A fundamental design principle in divided times is to start with empathy and listen to what people are feeling and what they desire for their lives. Empathy is fundamentally about respect. When was the last time you truly listened? When people feel ignored, or when their basic human needs are not being met, it is time for brands to start listening.
Last week, Aflac Chief Brand and Communications Officer Catherine Blades, and Reputation Institution Chief Research Officer Stephen Hahn Griffiths, discussed the findings of Aflac’s 2017 Survey on Corporate Social Responsibility with 31 television and radio stations across the country. This annual, scientific survey collects the thoughts and expectations of 1,000 consumers and investors regarding business ethics and responsibility.
Canada's leading corporations widely recognize the business opportunity in putting their brands and resources behind worthy causes, and many plan to increase their community investments, according to a new study issued by Imagine Canada and LBG (London Benchmarking Group) Canada.
We’ve just published a year-end recap of our corporate responsibility efforts at Wendy’s. Having now done this twice, it’s fair to say this is a practice we will follow on at least an annual basis. It was a busy year with encouraging progress on several fronts, and we spent a lot of time working on sustainable food issues related to the livestock in our supply chain.
Today, The Wendy's Company released its annual update on the strides made to further Wendy's® Corporate Social Responsibility (CSR) initiatives related to its Food, Family and Community strategy.
When companies use the GRI Standards for their sustainability reporting, they assess their positive and negative impacts on economic, environmental and social issues, including human rights, and are transparent about the results. Transparency makes human rights information available, empowering NGOs and other stakeholders to hold companies accountable and provide access to remedy.
For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.
As part of Bechtel’s commitment to contribute 100 ideas to support the United Nation’s 2030 Sustainable Development Goals (SDGs), this case study examines how text analytics can help advance a business case for the SDGs in terms of investment, project opportunity or risk management. Countries benefit from more strategic business investments, projects or programs that can advance a country’s SDG implementation process.
Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.
At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.
If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.
As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
Join us as we travel the world to uncover real stories of impact—from landfills and energy transition to workplace safety, emerging contaminants, and...
As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
Doing what we do best for those who need it most. When disaster strikes, and there’s not a moment to lose, our people mobilize the FedEx global fleet...
Chemours’ Thermal & Specialized Solutions (TSS) business sits at the intersection of chemistry, physics, and design, making it a leading provider of...
