Research & Reports

Corporate stories about Research & Reports across 3BL's network.

Latest in Research & Reports

BBMG
Brand Advocacy vs Aspiration in the Trump Era
​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.
Corporate Responsibility
Caterpillar Inc.
CAT® D6T Fuel Efficiency
One of our most versatile dozers, the new fully automatic D6T, continues to drive customer value through dramatically improved fuel efficiency and ease of use.
Research & Reports
University of Michigan: Erb Institute | Business for Sustainability
Exploring Best Practices for Human Rights Issues – An Erb Institute/WEC roundtable
The field of sustainability has evolved in recent years to include human rights issues. Consumers and investors have made these issues a priority, so businesses are responding. As they do, collaboration is critical.

The field of sustainability began with environmental issues, which brought about standards and regulations that companies must follow. But human rights issues don’t yet have the same kind of established standards. “It’s still a relatively new dialogue and language for the business community,” said Theresa Loar, an independent consultant who focuses on human rights in business. “While there are excellent UN guiding principles, it’s not the same thing as your government setting certain requirements and standards.”

Events
21st Century Fox
Nat Geo WILD Launches Eighth Annual Big Cat Week With Pushes to Mark the Cheetah as Endangered
On December 10, Nat Geo WILD kicked off its eighth annual Big Cat Week with a week-long programming lineup of stunning and touching specials documenting the lives and plights of big cats around the world. Big Cat Week is an extension of the Big Cats Initiative (BCI), a long-term commitment from National Geographic Society to protect and tell the stories of the planet’s fiercest felines—lions, tigers, jaguars, panthers, leopards and more.
Environment
Ethical Performance
Do You Have the Right Staffing Levels to Manage Your Companies EHS & Sustainability Risks?
If you answered yes to any of these questions or would just like some hard, reliable facts and data about EHS&S staffing, structure and budgets, then the National Association of Environmental Management’s (NAEM) recently published report based on data from more than 190 companies across industry sectors is perfect for you.
Research & Reports
Benevity
The Neuroscience of Corporate Goodness and Employee Engagement
What does the Founder and CEO of a fast-growing Goodness software company consider his best day at work? The answer lies in the neuroscience and might be surprising. Continue reading to get the answer that also informs how companies can forge social bonds that underlie the authentic, lasting engagement of employees and customers (and how to infuse more of that ethos into the world!).
Volunteering & Community
Center for Resource Solutions
Just Released: Voluntary Renewable Energy in the Northeast United States
Focusing on voluntary renewable energy in the Northeast United States, this brief explains the current and potential value of voluntary renewable energy to meet state goals in the region, and identifies key barriers to renewable energy development to meet voluntary and corporate demand and potential opportunities and solutions for overcoming them.
Research & Reports
Sustainable Brands
Sustainable Brands: Americans Want Brands to Help Them Live The Good Life
Sustainable Brands®, in conjunction with Harris Poll and Carol Cone On Purpose and supported by Ketchum, recently released a comprehensive new report, Enabling the Good Life. According to a survey representing the general US adult population, consumers are shifting their focus away from status, money and personal achievement to value a life that is simpler, more balanced, and filled with meaningful connections to people, community and the environment.
Research & Reports
Black & Veatch
Balancing Modern Power: The Convergence of Natural Gas and the Electric Market
One might think the proliferation of renewables would spell the demise of natural gas, but market leaders know that gas-fired generation will continue to play an important role even as an influx of renewable energy reshapes the American power landscape.
Energy & Infrastructure

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