Strategy Alert: Pros Focus on a Cause, Follow Trends to Maximize Impact

Staying ahead of the curve and in the know isn’t optional for world-class marketers. It’s the reason brain trusts like the Cause Marketing Forum fill massive hotel ball rooms with corporate CMOs, nonprofits and communicators eager to create the next movement that awes consumers and changes the world for the better.

Sodexo and USDA Raise Awareness About Childhood Hunger During Summer Months and Share Information on Finding Local Resources

Sodexo, the world leader in Quality of Life Services, joined the U.S. Department of Agriculture (USDA) Food and Nutrition Service today in announcing free summer meal programs open to children ages 18 years and under. USDA discussed the challenges of connecting children with meals during the summer months and shared how families can find free programs in their community.

Families in Houston, Chicago Join Aramark, American Heart Association Pilot for Healthy Eating

Aramark and the American Heart Association (AHA) recognize that educating parents and heads of households about making healthy choices for their families is key to reversing an alarming trend toward obesity in both children and adults.

Frostys (and Your Phone!) for a Cause

Free Wendy’s® Frostys® are adding up to a half a million dollar donation to the Dave Thomas Foundation for Adoption and we couldn’t be more grateful. From June through December, T-Mobile customers who download the company’s app will receive T-Mobile alerts each week, which includes a coupon for a free Wendy’s Frosty.

Passion and Work

Never underestimate the power of passion in the workplace. It’s passion and a sense of purpose that drives peak performance and sparks innovation. In an ideal world everyone’s day job speaks loudly to his/her passions. The reality is most of us will need to seek out our passion points and likely work a bit to give them life in the workplace. We need to take the time to look and listen for what we love to do, for what gets us excited, for what brings us joy and then find ways to actively incorporate those things into our work lives.

Green Key Global and Clean the World Announce US Partnership to Promote Hotel Soap Recycling

Green Key Global and Clean The World, two leaders in corporate social responsibility (CSR), today announced an expanded partnership that promotes soap recycling to hotels in the United States. After a successful partnership launch in Canada in 2015, Green Key Global is bringing the program south and encouraging members in the U.S. to collect and recycle hotel soap and bottled amenities that will help fight the spread of preventable diseases.

Toyota Presents Community Stars

Through the passenger-side window, 83-year-old Ferne Fabis points with excitement at the new bakery set to open soon near her home in Rockville, Maryland. New people and places have always been Ferne’s passion – even after a leg injury forced her to give up her driver’s license.

It’s Summertime and Children are Hungry

While most kids can look forward to a carefree summer of sun and fun, for too many children the end of the school year means they are hungry.

Diageo and UNITAR Sign Strategic Partnership Agreement on Road Safety

On 30 May 2016 at the United Nations Headquarters in Geneva, Diageo, a global leader in the beverage alcohol industry, and the United Nations Institute for Training and Research (UNITAR) signed a two-year partnership agreement to collaborate to build institutional and individual capacity to reduce traffic death and injuries, and improve road safety globally.

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