2017 Cone Gen Z CSR Study: How to Speak Z

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2017 Cone Gen Z CSR Study: How to Speak Z

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change. Companies: it’s time to enlist Gen Z to share your CSR message. We are pleased to share our newest research the 2017 Cone Gen Z CSR Study: How to Speak Z, launching this morning. This first of its kind study examines not only Gen Z’s attitudes and perceptions around CSR, but also how they’re willing to get involved for positive change.

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Coca-Cola Partners With Gen Z and Millennials to Make an Impact on Issues That Matter Most
Recently, the world witnessed the power and determination of Gen Z after they inspired over 1.2 million people in over 450 rallies in the U.S. (not to mention countless rallies worldwide) to march for gun control. Despite their young age, this generation is concerned...
Jun 15, 2018 2:30 PM ET
Business Aligning With Gen Z to Support March for Our Lives
After sparking a national anti-gun violence movement, the Stoneman Douglas student group #NeverAgain is preparing to once again push for stricter gun laws with a nationwide march, led by the newest generation of activist consumers: Gen Z. This Saturday, over...
Mar 23, 2018 5:00 PM ET
Gen Z: The Next Conscious Group of Consumers
Ninety-four percent of Gen Z believe companies should take actions to address critial issues that may not be relevant to everyday business operations, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. In keeping with their goal to do...
Dec 7, 2017 1:00 PM ET
CSR Expert Alison DaSilva Shines a Light on Gen Z at Share.Like.Buy Conference
BOSTON, October 16, 2017 /3BL Media/ – Alison DaSilva, executive vice president at Cone Communications will join marketing experts as a speaker at the Share.Like.Buy conference on October 18-19. The two-day event will explore the latest marketing trends for Millennials and Gen Z in...
Oct 16, 2017 5:50 PM ET
WEBINAR | 2017 Cone Gen Z Study: How to Speak Z
Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change....
Sep 27, 2017 9:30 AM ET

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