Building Financial Capability in Communities

We share our expertise in ways that build long-term financial competency. By helping people develop the capability to make sound financial decisions, we hope to improve the quality of life of individuals in our communities.

Videos from this campaign

Content from this campaign

Education

7 Ways to Teach Your Kids About Money — Even If You’re Bad With It
Talking to your kids about money can be overwhelming. After all, when you aren’t even that “good with money” yourself, you shouldn’t be teaching your children about it, right? Wrong.

Education

How T. Rowe Price Works to Build Financial Capability in Communities
In 2015, the firm’s Money Confident Kids® program reached 1.5 million people through its financial education websites, online games, apps, exhibits, programs with Scholastic and Junior Achievement, and sponsored events. Here is how the program works.

Education

T. Rowe Price Survey Finds that Kids Expect Parents to Cover the Cost of Whatever College They Want and Parents Are Unprepared
T. Rowe Price’s 2016 Parents, Kids & Money Survey, which sampled 1,086 parents nationally and their 8 to 14 year old kids, found that many kids (62%) expect their parents to cover the cost of “whatever college I want to go to.” Yet most parents (65%) will only be able to contribute some to the cost of college. And the results suggest that student loans can lead to increased anxiety and financial stress. Parents with their own student loans are more likely to lose sleep over college costs (49% vs. 40%) and are significantly more likely to have credit card debt (67% vs. 54%) and payday loans (19% vs. 7%).

Education

Volunteering Can Promote Lifetime Financial Education
Volunteering gives Aimee DeCamillo the chance to share financial concepts with school kids

Education

T. Rowe Price: Parents Show No Reluctance to Overspend on Kids But are Reluctant to Discuss Money With Them
T. Rowe Price’s 2016 Parents, Kids & Money Survey found that parents’ reluctance to discuss money with their kids has not translated to a reluctance to spend it on them. Nearly half of parents (46%) have gone into debt to cover something their kids wanted, and many say they spend too much on things their kids do not need (57%). Yet most worry about spoiling their kids (58%), and many kids have come to expect their parents to buy them what they want (57%).

Education

Teaching Good Money Habits to Children
Money was a topic that my dad made sure we talked about when I was a child. I learned a lot from him, and while he is no long here, I believe a lot of my good money habits came from him. However, not everyone gets talked to about money.

Education

850 Kids Participate in T. Rowe Price Sponsored Money Confident Kids Contest
T. Rowe Price sponsored a Money Confident Kids essay contest with Scholastic, in which kids grades five through eight were challenged to interview a parent or guardian.

Sustainable Finance & Socially Responsible Investment

How NOT To Go Broke This Holiday Season
According to a recent study by T. Rowe Price on family holiday spending most parents will overspend on holiday gifts.

Sustainable Finance & Socially Responsible Investment

T. Rowe Price: Most Parents Say They Overspend on Kids' Holiday Gifts
T. Rowe Price’s 2015 Parents, Kids & Money Survey, which sampled 1,000 parents nationally of 8 to 14 year olds in January 2015, revealed that 62% of parents agree with the statement, “I spent more for my kids over the holidays than I should have.” While most parents use their current income (56%) and credit cards (47%) to cover holiday spending, a surprising percentage have also tapped their retirement savings (7%) and their emergency fund (9%).

Social Impact & Volunteering

T. Rowe Price Invests in Baltimore with Financial Education

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