On the 11th hour of the 11th day of the 11th month of 1918, the major hostilities of World War I formally ended. This historic date has been memorialized around the world. Whether recognized as Armistice Day, Remembrance Day or Veterans Day, Nov. 11 serves as a solemn reminder.
Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.This and other insightful data was just published in the 2018 Cone/Porter Novelli Purpose Study from public relations agency Porter Novelli who recently announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy and communications.
History is littered with examples of corporations that have harmed the environment in the name of earning a profit. Wouldn’t it be nice if a corporation could simultaneously seek a profit while balancing that goal with environmental and social concerns?
In September 2017, Sappi North America received an award from the governor’s offi ce under the Department of Employment and Economic Development (DEED) in recognition of its investment and innovative technologies at the Cloquet Mill.
As a leader at the world’s largest food and beverage company, I know that no single person, company, or organization can solve hunger, but our collective efforts can change lives.
I’m proud to say that Nestlé and our employees across the country take enormous pride in the role we play in working toward a solution. For 2018, Nestlé’s annual Day of Service in the U.S. will focus on combating hunger in our communities. Our employees will work at more than 75 events across the country, doing everything from preparing meals for families here in Northern Virginia, to serving at a Cleveland food bank, to leading a food drive in Oakland, California. These are only a few of the volunteer efforts organized across our factories, distribution centers, headquarters, and many locations in between.
Companies issue an annual report every year but where can you find information about the corporate sector as a whole? Sure, indices can tell you lots about stock price, market cap, and EBITDA. In this modern age, expectations of companies go much further beyond financial performance. CECP is thrilled to launch Investing in Society, a digital collection that endeavors to focus on the most crucial insights of how the sector is faring beyond where the Dow closes.
For the second year running, the PRI has awarded Martin Currie, an investment affiliate of Legg Mason (NYSE:LM) an A+ (highest performance band) in all three of its top-level categories: ‘Strategy and Governance', 'Incorporation’ and ‘Active Ownership'.
Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.
Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values.
Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
Showcase Action Against Hunger’s pioneering role in advancing malnutrition treatment—from early therapeutic formulas (F100, F75) to ongoing innovation...
