Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.
Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values.
Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.
In an effort to provide a comprehensive view of the private sector’s activity in the Corporate Societal Engagement (CSE) space, CECP has released the second annual Investing in Society, this time launched exclusively online. Developed from CECP’s original research, thought leadership, findings from the 2017 Giving in Numbers Survey, hundreds of monthly discussions with more than 200 of the world’s largest companies, conversations with leading experts, and on-the-ground practitioners, Investing in Society is a 360-degree view of the corporate sector over the past year.
Pranav Jampani has been surrounded by some form of sustainability throughout his academic life and career. It’s only fitting that as the director of sustainability at The Venetian, The Palazzo and Sands Expo, Jampani works to effectively integrate sustainability into the resort’s practices, processes, and culture.
Growing into leadership began early on for Sang Han, who has been with Las Vegas Sands since 2012. He started out as the front office hotel manager for The Venetian and The Palazzo before taking on his current role as assistant director of housekeeping.
Warranty Solutions and the Arbor Day Foundation have reached a new milestone in their partnership by planting two million trees in our nation’s forests. The partnership began in 2009 to help improve air quality, water quality, mitigate the effects of climate change, combat deforestation and prevent species loss.
UNIDO and HP Inc have an ongoing partnership through the HP Foundation’s Learning Initiative for Entrepreneurs, HP LIFE, programme, which provides people worldwide with access to over 25 free online courses in seven languages to build key business competencies.
As soon as guests check-in, their experience at a Las Vegas Sands Integrated Resort might begin at the front desk. Team Members check-in and greet more than 35,000 guests a month, just at The Venetian Las Vegas. Behind those desks once stood Jaime Miranda, who served as front desk manager in 2005. She had the privilege and responsibility to welcome each guest and set the tone for their stay.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Antea Group's health and safety consultants understand what it takes to help make a positive impact on safety culture. Read blogs, insights, and more...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
