Responsible Business & Employee Engagement

Entrepreneur Expands Her Thriving Tax Firm With Digital Innovation

Verizon

Responsible Business & Employee Engagement

Tapestry Career Spotlight: Eric Chavous, Senior Manager, Counsel

Tapestry, Inc.

Responsible Business & Employee Engagement

Cascale Highlights Power of Collaboration at Best of Bangladesh Amsterdam Event

Cascale

Brands That Are Brave, Win

In the context of higher expectations for honesty and bravery about what really matters in our lives, BBMG partnered with Planned Parenthood Federation of America to empower women with confidence, clarity and control around their sexual and reproductive health. The organization’s new app, Spot On, a birth control and period-tracker enables women to track their menstrual cycles, manage their birth control and learn more about their bodies. While developing their launch campaign, we identified five strategies for shifting behavior through bravery.

GM Makes the Most JUST Companies List

General Motors was named one of America’s Most JUST Companies by Forbes and JUST Capital, a nonprofit that analyzes and ranks companies based on the priorities of the American people. GM is the only automaker on the list.

More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them

For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.

AEG and City Year Team Up to Improve Nevin Avenue Elementary in South Los Angeles

In celebration of AEG’s Season of Giving, more than 300 AEG employees from Southern California came together to participate in the company’s annual Service Day on Dec. 8 at Nevin Avenue Elementary School in South Los Angeles.

Brand Advocacy vs Aspiration in the Trump Era

​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.

In Search of the Most Community-Minded Companies in the Nation, Points of Light Launches Survey for the 2018 Civic 50

Washington, D.C. (Dec. 14, 2017) – This week, Points of Light opened the survey for the 2018 Civic 50, an annual initiative that recognizes the 50 most community-minded companies in the nation each year. Now in its sixth year, the Civic 50 provides a national standard for superior corporate citizenship and showcases how companies can use their time, skills and other resources to improve the quality of life in the communities where they do business.

Major League Baseball Players Association Supports Universal Declaration of Player Rights

Major League Baseball Players Association (MLBPA) Executive Director and 14-year Major League Baseball veteran, Tony Clark, joined executives from some of the world’s leading player associations in unveiling the Universal Declaration of Player Rights (the Declaration) to protect players from ongoing and systemic human rights violations in global sport.

Exploring Best Practices for Human Rights Issues – An Erb Institute/WEC roundtable

The field of sustainability has evolved in recent years to include human rights issues. Consumers and investors have made these issues a priority, so businesses are responding. As they do, collaboration is critical.

The field of sustainability began with environmental issues, which brought about standards and regulations that companies must follow. But human rights issues don’t yet have the same kind of established standards. “It’s still a relatively new dialogue and language for the business community,” said Theresa Loar, an independent consultant who focuses on human rights in business. “While there are excellent UN guiding principles, it’s not the same thing as your government setting certain requirements and standards.”

Do You Have the Right Staffing Levels to Manage Your Companies EHS & Sustainability Risks?

If you answered yes to any of these questions or would just like some hard, reliable facts and data about EHS&S staffing, structure and budgets, then the National Association of Environmental Management’s (NAEM) recently published report based on data from more than 190 companies across industry sectors is perfect for you.

Latest Campaigns

  1. Policy and Regulation
    Cascale shares insights regarding policy and regulation impacting the consumer goods industry, and highlights how it's supporting members prepare for...
  2. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  3. FedEx | Delivering for Good
    Doing what we do best for those who need it most. When disaster strikes, and there’s not a moment to lose, our people mobilize the FedEx global fleet...
  4. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  5. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  6. Forests
    Managing our forests sustainably and protecting water, wildlife, and species at risk.
  7. GoDaddy | Diversity, Equity, Inclusion & Belonging
    Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
  8. Biomimicry and Ray of Hope Accelerator
    The Ray C. Anderson Foundation has partnered with the Biomimicry Institute to create the Ray of Hope Accelerator, designed to bring commercially...
  9. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  10. KeyBank's Commitment to Diversity
    Promoting inclusive environments by employing systemic changes to improve the access of individuals of diverse backgrounds. Learn more about our...