Responsible Business & Employee Engagement

Entrepreneur Expands Her Thriving Tax Firm With Digital Innovation

Verizon

Responsible Business & Employee Engagement

Tapestry Career Spotlight: Eric Chavous, Senior Manager, Counsel

Tapestry, Inc.

Responsible Business & Employee Engagement

Cascale Highlights Power of Collaboration at Best of Bangladesh Amsterdam Event

Cascale

Arrow Electronics Applauds Collegiate Inventors Competition Winners

rrow Electronics congratulated Matthew Rooda and Abraham Espinoza with the University of Iowa spin-out company SwineTech for winning the top undergraduate award last month at the 2017 Collegiate Inventors Competition. The SwineTech team also walked away with the first-ever Arrow Innovation Prize at the annual competition, which advanced the pair of young innovators to the final round of judging with all expenses paid.

Brands That Are Brave, Win

In the context of higher expectations for honesty and bravery about what really matters in our lives, BBMG partnered with Planned Parenthood Federation of America to empower women with confidence, clarity and control around their sexual and reproductive health. The organization’s new app, Spot On, a birth control and period-tracker enables women to track their menstrual cycles, manage their birth control and learn more about their bodies. While developing their launch campaign, we identified five strategies for shifting behavior through bravery.

GM Makes the Most JUST Companies List

General Motors was named one of America’s Most JUST Companies by Forbes and JUST Capital, a nonprofit that analyzes and ranks companies based on the priorities of the American people. GM is the only automaker on the list.

More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them

For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.

AEG and City Year Team Up to Improve Nevin Avenue Elementary in South Los Angeles

In celebration of AEG’s Season of Giving, more than 300 AEG employees from Southern California came together to participate in the company’s annual Service Day on Dec. 8 at Nevin Avenue Elementary School in South Los Angeles.

Brand Advocacy vs Aspiration in the Trump Era

​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.

In Search of the Most Community-Minded Companies in the Nation, Points of Light Launches Survey for the 2018 Civic 50

Washington, D.C. (Dec. 14, 2017) – This week, Points of Light opened the survey for the 2018 Civic 50, an annual initiative that recognizes the 50 most community-minded companies in the nation each year. Now in its sixth year, the Civic 50 provides a national standard for superior corporate citizenship and showcases how companies can use their time, skills and other resources to improve the quality of life in the communities where they do business.

Major League Baseball Players Association Supports Universal Declaration of Player Rights

Major League Baseball Players Association (MLBPA) Executive Director and 14-year Major League Baseball veteran, Tony Clark, joined executives from some of the world’s leading player associations in unveiling the Universal Declaration of Player Rights (the Declaration) to protect players from ongoing and systemic human rights violations in global sport.

Exploring Best Practices for Human Rights Issues – An Erb Institute/WEC roundtable

The field of sustainability has evolved in recent years to include human rights issues. Consumers and investors have made these issues a priority, so businesses are responding. As they do, collaboration is critical.

The field of sustainability began with environmental issues, which brought about standards and regulations that companies must follow. But human rights issues don’t yet have the same kind of established standards. “It’s still a relatively new dialogue and language for the business community,” said Theresa Loar, an independent consultant who focuses on human rights in business. “While there are excellent UN guiding principles, it’s not the same thing as your government setting certain requirements and standards.”

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